Marketing Insights
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Our most recent marketing posts
Aligning your business with what customers value
https://youtu.be/YUPmAAWoTiU?si=yDacOQWFj8PqRMtu Run time: 59 seconds Prefer to read this week's Ideal Marketing Minute? Once you know what your customers value, what do you do? Essentially, align everything in the company with doing the job that your customer wants...
What Is Customer Value, and Why Does It Matter?
https://youtu.be/ntujgYr99SI?si=F3nyFYHHXE-dsU_I Run time: 59 seconds Prefer to read this week's Ideal Marketing Minute? Simply put, a business is a vehicle to exchange value - your customers buy from you when they value what you have to sell, so understanding what...
Why Promotion Dominates the 4Ps of Marketing and How to Balance it
https://youtu.be/nFeuabCDR28?si=ysHAJHoze9LivUG0 Run time: 58 seconds Prefer to read this week's Ideal Marketing Minute? In marketing, the 4Ps: Product, Price, Place, and Promotion, are the foundation of any strategy. But let’s be honest, Promotion tends to steal the...
Rethinking ‘Place’: Optimising Distribution Channels for B2B Service Businesses
https://youtu.be/_QyiaRyvTA4?si=j9B2a633qZIo9kbF Run time: 56 seconds Prefer to read this week's Ideal Marketing Minute? When we talk about the 3rd P of marketing, "place", we often think of physical locations like offices, venues, or stores. However, for modern B2B...
The Power of Pricing: Balancing Value and Profitability
https://youtu.be/185Sz90TT-s?si=pumeY1eks9BB_M22 Run time: 56 seconds Prefer to read this week's Ideal Marketing Minute? When it comes to the 4 Ps of marketing, “Price” is a critical factor. It’s more than just a number; it reflects value, positioning, and consumer...
Building Better Products: Why “Product” is the most Important P in Marketing
https://youtu.be/PNmSx_369ic?si=Ny1dSh_aa95A5EcF Run time: 58 seconds Prefer to read this week's Ideal Marketing Minute? When it comes to the 4 P’s of marketing, the first ‘P’, ‘Product’, is often overlooked: and in this case, every time you read ‘product’, you can...
The Forgotten Foundations of Marketing: Understanding the 4Ps!
https://youtu.be/yrMctoCDn9A?si=t0T1eEVfpC4pTq29 Run time: 53 seconds Prefer to read this week's Ideal Marketing Minute? This month I'm 'P'ing' all over your idea of marketing! Marketing often feels like an ever-evolving landscape, with new trends, tools, and tactics...
Hidden measurements about your online presence you could be missing
https://youtu.be/vrhbxo4dVgE?si=igoKisqUK1sAH_NO Run time: 55 seconds Prefer to read this week's Ideal Marketing Minute? When evaluating your online presence, many focus only on website analytics, overlooking key insights from Google My Business (GMB). Yet, many of...
Are there gaps in your marketing measurements?
https://youtu.be/nz4L78L7tXg?si=qFwQ_ehuflKOmBMx Run time: 58 seconds Prefer to read this week's Ideal Marketing Minute? Are there gaps in your marketing measurements? And why should you care? The real concern arises when performance data from tools like email...
Demystifying Data: A 3-Step Process to Drive Action
https://youtu.be/IflyRE46tkI?si=7bbgeCjuVjBuFU9y Run time: 55 seconds Prefer to read this week's Ideal Marketing Minute? If you want to get actionable insights from your marketing measurements, you can use this simple three-step process: Observations, Insights, and...
