Marketing Insights
Browse by marketing subject area
Our most recent marketing posts
Could segmentation make your email marketing efforts more effective?
https://youtu.be/noOUGTgCM9Y?si=5vfM1__UcSrS7HLz Run time: 53 seconds Prefer to read this week's Ideal Marketing Minute? Could segmentation make your email marketing efforts more effective? If you regularly send marketing emails, segmentation can boost engagement,...
Do you measure what matters?
https://youtu.be/ryBGSrIJAU0?si=RLVHmT1wybywt80v Run time: 51 seconds Prefer to read this week's Ideal Marketing Minute? Do you measure what matters? Digital marketing lets us track many aspects of the customer journey. But with so much data, how can we focus on what...
Do you have the key components you need for a marketing plan?
https://youtu.be/M9vvqCh44YM?si=0NOWl0FnjfZJUHNy Run time: 58 seconds Prefer to read this week's Ideal Marketing Minute? Do you have the key components you need for a marketing plan? Planning marketing can feel like an uphill struggle, so today's marketing minute will...
Are you taking the best position in your market?
https://youtu.be/VvZXWedC1B4?si=320pvnwd7-YM3sFp Run time: 54 seconds Prefer to read this week's Ideal Marketing Minute? Are you taking the best position in your market? Your market position hinges on public perception—whether you're considered a low-cost, low-quality...
Is it time to reassess your marketing goals?
https://youtu.be/Cr_Nj1Mdy4k?si=bWdP2Sqszh6NjB9m Run time: 57 seconds Prefer to read this week's Ideal Marketing Minute? Is it time to reassess your marketing goals? Your marketing goals should align with and support your business goals, which might shift if your...
Could value creation provide a better position in your marketplace?
https://youtu.be/XO2hnM-3_YY?si=a6ruaHOm4ZX0fSFs Run time: 58 seconds Prefer to read this week's Ideal Marketing Minute? Could value creation provide a better position in your marketplace? In a competitive landscape, value creation can distinguish businesses that...
How do business-to-consumer vs business-to-business consumer values differ?
https://youtu.be/ifUcnHF4W90?si=qB_kZMRbRosEpDGW Run time: 59 seconds Prefer to read this week's Ideal Marketing Minute? Everyone watching this video is a consumer, but your main buying experience might be in a business-to-consumer context, like purchasing groceries,...
What is the relationship between value and what customers are willing to pay?
https://youtu.be/rayE5ejnQbo?si=1cmCp0erfatBSTGy Run time: 58 seconds Prefer to read this week's Ideal Marketing Minute? What is the connection between value and customers' willingness to pay? The answer lies in perception. Value encompasses a product or service's...
Do you understand what your audience values about you?
https://youtu.be/3YezkUhqrrg?si=gVhH4xpbAZbuNmHo Run time: 53 seconds Prefer to read this week's Ideal Marketing Minute? Do you understand what your audience values about you? When something is described as 'good value for money' do you know what they mean? What a...
Is it ethical to use nudge theory in your marketing?
https://youtu.be/vg5RAyRI2r8?si=Yp5CVEFa2GbM5cY1 Run time: 56 seconds Prefer to read this week's Ideal Marketing Minute? Is it ethical to use nudge theory in your marketing? Nudge theory preserves choice and promotes positive action, but who defines 'positive action'?...
