Marketing for law firms
We think that marketing legal services is an exciting challenge which offers the potential to raise your profile, reinforce your reputation, generate valuable enquiries and attract interesting new clients. It can also be something of a minefield if your marketing company doesn’t understand how you operate and who you are trying to reach. This is why, despite the many tangible benefits, many unsupported law firms shy away from modern marketing techniques, deterred by outcomes that may seem risky or unpredictable.
This is where The Ideal Marketing Company can help. Let our legal marketing specialists take the stress out of your marketing strategy and put a plan together that uses marketing techniques that are tried, tested and highly effective.
How can a marketing company really understand the legal sector?
What’s more, we work really closely with the firms that we support today – acting as their offsite marketing department, whether we work alongside a marketing manager, practice manager or each and every department’s Partners.
Legal lead generation marketing strategies
It’s not because “no-one searches for legal services online” – we have facts, figures and bags full of enquiries to prove that they do. A good search engine optimisation (SEO) strategy for a law firm can work to bring in the enquiries so that your solicitors and lawyers can concentrate on delivering their work.
Similarly, is your PR working hard enough for you? Are you getting published in places that your target markets are interested in? A generic advert about the firm as a whole may not be as effective in the short term as a targeted set of messages, aimed at specific market places. Especially if your offline PR strategy integrates with the work you’re doing to build your law firm’s brand online.
Is your time best spent marketing your law firm?
Whilst your time might be better-spent fee-earning, our time is best spent on successfully marketing your law firm.
There are 3 important points here:
1. We can’t do what you do.
2. We don’t want you to do what we can do.
3. We know what works.
Actual results that you can expect for your law firm
Cost effective legal marketing
We understand that you only want to spend your marketing budget in ways which generate a return on investment. We can help you to cut out what doesn’t work and replace it with what has been tried, tested and proven to work.
Your law firm’s marketing in safe hands
Please feel free to contact us for examples of the results we have achieved or to ask us any questions. We will be delighted to share our knowledge and expertise to help you achieve your marketing goals.