Hospitality Marketing and PR Agency
Marketing for restaurants, hotels and bars
The Ideal Marketing Company has worked with clients in the hospitality sector for over 15 years . As a result, this has become a specialist area for us as we’ve gained expertise growing brand awareness, increasing customer loyalty and driving footfall to bars, restaurants and hotels.
Whether you are seeking support in one key area or looking to outsource all your marketing to an agency, The Ideal Marketing Company can help.
Our hospitality marketing services
Below are just some of the areas of hospitality marketing we cover:
Why choose us as your hospitality marketing agency?
- A marketing strategy tailored to your goals
- Measurable results & regular reporting
- A dedicated account manager
- Value for money
We believe in carrying out marketing and PR activity that delivers results.
Whatever your business goals, we will work with you to create a marketing strategy that supports you in a cost effective and realistic way. We don’t believe in quick, overnight wins. Instead we know that a well-researched marketing strategy and expert implementation is the best way to get you more customers and contribute to your bottom line.
We also understand that you are busy doing what you do best, running your hospitality business! We offer as much or as little support as you need with your marketing, so you can get on with your job, safe in the knowledge your marketing needs are being taken care of by a dedicated account manager who will keep you updated with regular reports.
Hospitality marketing strategy
All good marketing starts with a well-thought-out strategy.
We start by asking you a series of questions so we can understand how to best help you meet your business goals.
This can include questions like:
- Who are your existing customers?
- Who are your ideal customers?
- Who are your competitors?
From here we can create customer personas and recommend the channels and messaging that will reach them most effectively. This essential preliminary work is designed to get you the best return on investment for your marketing spend.
This planning and persona strategy becomes the blueprint for everything we do moving forward, meaning all marketing activities we carry out will be in line with your goals.
A one-size-fits-all approach simply won’t work when it comes to hospitality marketing. That’s why we offer a no-obligation marketing consultation to discuss your business objectives, challenges and review your current marketing strategy so that we can give tailored advice to help you grow your hospitality business within your budget.
Hotel & restaurant PR
PR for hospitality is all about managing and enhancing your company’s reputation through communications to:
- Attract new customers
- Increase customer loyalty
- Build credibility and trust
- Raise brand awareness
- Position you as experts in your field
We achieve this by getting your hotel, restaurant or bar featured in the media. This includes newspapers, magazines, digital publications, websites, blogs, social media and radio.
Your full service hospitality PR team
With over over 15 years of experience, our PR team has the skills and media connections to get your business in front of the right audiences.
As a full service PR team, we can advise you on developing a PR strategy and positioning your brand. From there we will produce newsworthy article pitches and press releases, liaise with the media, and of course report the results back to you.
Hospitality graphic design
High quality, on-brand printed marketing materials are essential to give hospitality businesses a polished and consistent image
Our in-house designer works closely with clients to create menus, posters, banners, booking cards and a whole host of other marketing materials. Whether you are simply looking to refresh your seasonal menu design or require a full re-brand, we can help.
Hotel & restaurant web design
Need a design refresh or even a brand-new website? We design and build websites that showcase your hospitality brand and appeal to your ideal customer.
Every website we create is clean, fresh and up to date with the latest design trends. Plus, we build websites with an easy-to-use Content Management System (CMS) so that you can add the latest news, promotions and more with minimal training. We can even take care of the upkeep and security of your website so that you can focus on running your business.
The Ideal Marketing Company can build your website from scratch, review your SEO, enhance your user-experience, or, if you already have a relationship with a developer, collaborate to ensure your website integrates into your marketing mix. We can build the essential functions that any bar, restaurant or hotel needs to keep things running smoothly, including:
- Booking systems
- Events calendars
- Google maps integration
We are happy to provide any additional training for you and your employees when it comes to using and getting the most from your new website.
Social media for restaurants, bars & hotels
People frequently use search engines to find the perfect restaurant, bar or hotel and our Google certified SEO expert is on hand to make sure your website ranks well when they do.
So how does it work? We examine what your potential guests are searching for and how your competitors are getting their results in order to create a strategic plan. Then we get to work on improving your Google rankings by:
- Writing and uploading SEO optimised articles and blog posts
- Link building
- Making technical SEO improvements to your website
- Optimising your Google listing to get you in map and local search results
We then regularly report back to you on where your website is ranking in search results and the kind of traffic and bookings you are receiving through Google.
Imagine being able to employ a team of marketing professionals – each with their own specialist skills. Well now you can. With hospitality sector experience and enthusiasm to help you tackle your marketing challenges, we have the team to support you.