Marketing Insights
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Our most recent marketing posts
How can you maximise impact with integrated direct mail and digital channels?
https://youtu.be/iVksa7Bdu54?si=b9sxiceRZv2kBMfz Run time: 55 seconds Prefer to read this week's Ideal Marketing Minute? How can you maximise impact with integrated direct mail and digital channels? Here's an example of our Christmas card, which we sent to contacts,...
How can you leverage Direct Mail effectively?
https://youtu.be/KsLiR4N5TmU?si=XRjgeOMRoIe85laU Run time: 57 seconds Prefer to read this week's Ideal Marketing Minute? How can you leverage Direct Mail effectively? Last week, we covered the unique benefits of Direct Mail. Now, let’s talk about ideas! Here are some...
The gift of change: embracing innovation while celebrating the past
As another busy working year draws to a close, it’s great to have the chance to rest and reflect before taking on the as-yet-unknown challenges of 2025. Whether we like it or not, 2024 will be remembered as the year AI went mainstream. As the technology evolves and...
Should you introduce Direct Mail into your marketing mix?
https://youtu.be/dvGQzi8y1VI?si=-UEV_4cEUmDq1_re Run time: 58 seconds Prefer to read this week's Ideal Marketing Minute? Should you consider adding Direct Mail to your marketing mix? Take a moment to think about the last time you received something in the post that...
Could you use audience behaviour to target prospects?
https://youtu.be/dXAdxlWQUVw?si=_O2-JacfzQEmeV5e Run time: 58 seconds Prefer to read this week's Ideal Marketing Minute? Could you use audience behaviour to target prospects? Behavioural targeting is all about shaping your digital marketing strategies around what your...
What are psychographics and how can they help you target your customers better?
https://youtu.be/ksCO1UWj0_U?si=uCNzh--_IjMoRhBs Run time: 53 seconds Prefer to read this week's Ideal Marketing Minute? What are psychographics and how can they help you target your customers better? Psychographics dive into the psychological side of consumer...
Do you know the demographic details needed to describe your audience?
https://youtu.be/cxIH7_KuLhI?si=kOTwfGkDimS1Gb6h Run time: 53 seconds Prefer to read this week's Ideal Marketing Minute? Do you know the demographic and firmographic details needed to describe your audience? Demographics cover the traits of a population and are a...
Do you know enough about your audience to target them?
https://youtu.be/XoViWiGar_c?si=Hv3LSFPU4phb1xAn Run time: 52 seconds Prefer to read this week's Ideal Marketing Minute? Do you know enough about your audience to target them? This month, we're diving into customer and prospect targeting, focusing on tailoring your...
Are your email marketing campaigns being delivered? How to improve email marketing delivery rates.
https://youtu.be/gRqgWCLE-Fk?si=V21NlrwXcmwIZBb8 Run time: 55 seconds Prefer to read this week's Ideal Marketing Minute? Are your email marketing campaigns reaching your audience? There is no point in writing a superb subject line and email content if the email...
Are your emails falling at the first hurdle? How to craft click-worthy email marketing subjects.
https://youtu.be/FEMKKAqwM8Q?si=gdMgDt65Q4O-wV2L Run time: 57 seconds Prefer to read this week's Ideal Marketing Minute? Are your emails falling at the first hurdle? The email subject line is crucial for increasing open rates. Here are some insights from Mailchimp...
