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Rethinking ‘Place’: Optimising Distribution Channels for B2B Service Businesses
https://youtu.be/_QyiaRyvTA4?si=j9B2a633qZIo9kbF Run time: 56 seconds Prefer to read this week's Ideal Marketing Minute? When we talk about the 3rd P of marketing, "place", we often think of physical locations like offices, venues, or stores. However, for modern B2B...
The Power of Pricing: Balancing Value and Profitability
https://youtu.be/185Sz90TT-s?si=pumeY1eks9BB_M22 Run time: 56 seconds Prefer to read this week's Ideal Marketing Minute? When it comes to the 4 Ps of marketing, “Price” is a critical factor. It’s more than just a number; it reflects value, positioning, and consumer...
Building Better Products: Why “Product” is the most Important P in Marketing
https://youtu.be/PNmSx_369ic?si=Ny1dSh_aa95A5EcF Run time: 58 seconds Prefer to read this week's Ideal Marketing Minute? When it comes to the 4 P’s of marketing, the first ‘P’, ‘Product’, is often overlooked: and in this case, every time you read ‘product’, you can...
The Forgotten Foundations of Marketing: Understanding the 4Ps!
https://youtu.be/yrMctoCDn9A?si=t0T1eEVfpC4pTq29 Run time: 53 seconds Prefer to read this week's Ideal Marketing Minute? This month I'm 'P'ing' all over your idea of marketing! Marketing often feels like an ever-evolving landscape, with new trends, tools, and tactics...
Hidden measurements about your online presence you could be missing
https://youtu.be/vrhbxo4dVgE?si=igoKisqUK1sAH_NO Run time: 55 seconds Prefer to read this week's Ideal Marketing Minute? When evaluating your online presence, many focus only on website analytics, overlooking key insights from Google My Business (GMB). Yet, many of...
Are there gaps in your marketing measurements?
https://youtu.be/nz4L78L7tXg?si=qFwQ_ehuflKOmBMx Run time: 58 seconds Prefer to read this week's Ideal Marketing Minute? Are there gaps in your marketing measurements? And why should you care? The real concern arises when performance data from tools like email...
Demystifying Data: A 3-Step Process to Drive Action
https://youtu.be/IflyRE46tkI?si=7bbgeCjuVjBuFU9y Run time: 55 seconds Prefer to read this week's Ideal Marketing Minute? If you want to get actionable insights from your marketing measurements, you can use this simple three-step process: Observations, Insights, and...
Is there hidden treasure in your marketing measurements?
https://youtu.be/yqHzvWHPnmE?si=jiJQGSSfnLtB4VsY Run time: 51 seconds Prefer to read this week's Ideal Marketing Minute? Marketing metrics might not seem exciting at first, but they can reveal hidden insights that transform performance with little effort. Over the...
How to nurture trust through consistent content.
https://youtu.be/qtRjBcPlrkQ?si=TUsMp-HJIgIi3Hsd Run time: 54 seconds Prefer to read this week's Ideal Marketing Minute? Building trust with your audience takes time, but consistent content helps to establish credibility. Here's 3 ways to use consistency to nurture...
Give a Little Love: How to Provide Value Before the Sale Without Devaluing Your Offer
https://youtu.be/Gve_a0eLn98?si=dNHYI1os4pwPmpDj Run time: 59 seconds Prefer to read this week's Ideal Marketing Minute? In a world full of sales pitches and ads, standing out means giving strategically before selling. Real connections happen when you offer value...
