Run time: 53 seconds
Prefer to read this week’s Ideal Marketing Minute?
Are you letting your audience take the lead or failing to ask for consent?
Many potentially longstanding business relationships have been cut short when a business comes on too strong, makes assumptions and fails to give choices to its prospects. So, how do you let your audience take things at their own pace?
The key is having content that aligns with their journey stage. If they’re not ready to make contact but want to learn more, provide videos and guides that give them what they want until they’re ready to take things further.
Next are you certain your audience wants to hear from you as much as they do, and in the way they do? Why not give email contacts options to select the frequency and topics they receive from you.
And finally, if a contact hasn’t opened your email in 6 months, they’re ghosting you, remove them from your list and move on – you’re better off without them!
Next week is a new month and we’re revisiting marketing measurements.
Resources
What do content marketing and dating have in common?
Are you expecting too much too soon?
Are you nurturing your customers or taking things too fast?
Are you turning off your customers?
Are you feeling a little unloved? – asking for testimonials and case studies
Join the Ideal Marketing Minute
This video was made for the Ideal Marketing Minute – A weekly email that asks a key question about your marketing and business that you can review in under a minute. Make sure you don’t miss another email by signing up here. You’ll also be able to view previous emails and access the resources for this video.
