https://youtu.be/38_ISf3IbUs?si=QZrzgd8SXP2HY1P3 Run time: 50 seconds Prefer to read this week's Ideal Marketing Minute? What is omnichannel marketing and why should you care? Have you heard of omnichannel marketing? It's a customer-centric approach in which all...
Training and seminars
Webinar Replay: What is a marketing funnel and why do you need one?
Discover how a marketing funnel can boost your business If you've committed time, energy and money into marketing but you're not seeing the results you want, your marketing funnel could need work. It may be that with a few tweaks to your existing marketing, you'll...
New marketing webinars for 2020
While 2020 has been a year to remember, it's not over yet. With 5 months left in the, there is plenty of time to fill a skills gap, invest in an areas you've always been interested in or plan for the future. That's why we've scheduled our interactive webinars for the...
Communicating in a Crisis – week 12 – Are you wasting your time on social media?
This week's webinar focuses on picking the right social media for you and making it work. It includes: Could you be wasting your time? How to tell Social media myths Picking your social media channel/s Content ideas and types Strategies for engagement Examples Anatomy...
Communicating in a Crisis – week 11 – Writing for your audience
This week's webinar focuses on writing engaging copy for your audience It includes: The importance of good copy at this time Places where copywriting can make a difference Assessing the purpose of each How to use copy to represent your brand Tips to make your copy...
Communicating in a crisis – week 7 – LinkedIn Optimisation
This week's webinar focuses on some Linkedin housekeeping - use this opportunity to: Optimise your Linkedin profile Optimise your company page Understand how to use each Understand how to improve your newsfeed Get a schedule for maintaining your Linkedin presence...
Communicating in a crisis webinar replay – Week 4 – getting insight from data
Do you struggle to demonstrate the value of your digital marketing activities to your managers, board, or even to yourself? Good marketing is crucial to the success of a business, but without proof that it’s good, it can be hard to get the budget or buy-in from your...
Communicating in a crisis webinar replay – week 3 – managing your online reputation
Are you struggling to manage your reputation, respond to comments from competitors and build a positive feeling on social media? You're in luck, as this webinar covers 'Managing your reputation online' with Social Media Expert Laura-Anne Williams. We cover: Reviewing...
Communicating in a crisis webinar replay – week 1 – getting your message right
The first free seminar in the series will focus on what messages you should share, where and how, supported with practical examples. Week by week, we’ll also look at more general marketing tips to help you work on the marketing skills you’ve always wanted to develop....
2020 marketing workshops launched
Following a successful programme of marketing workshops in 2019, we’re pleased to announce a new schedule of seminars designed to help businesses grow in 2020 and beyond. The workshops cover key areas for any company’s marketing strategy, including: Creating and using...