Digital marketing from The Ideal Marketing Company

What is digital marketing?

Digital marketing is the term used to describe marketing activities that are centred around the internet and other digital channels.  It may be easier to understand as any marketing you see on a ‘screen’, whether that is a laptop, PC, Mac, mobile, tablet and any other digital device used to access the online world.

Digital channels include analytics, display advertising, search engine optimisation, social media, email, apps and affiliate marketing.

Benefits of digital marketing

In addition to being able to try out different marketing techniques and ways to target your prospects, digital marketing is exceptionally easy to measure.  This means that ROI on marketing spend can be attributed to the areas that are working most effectively, allowing you to redirect your investment accordingly.


Digital marketing areas

There are many aspects of digital marketing that can be used to form a tailored digital marketing strategy for your business.  These include:

  • Website development
  • Email marketing
  • Analytics
  • Social media
  • Social media advertising
  • User experience
  • Mobile optimisation
  • Search engine optimisation
  • Pay Per Click/Adwords
  • Online PR
  • Affiliate marketing

If you’re interested in finding out if a specific area of digital marketing would be most effective for your business, speak to a member of our team for more information.

Why digital marketing is important

Much of people’s time today will be spent using digital devices.  Many people will spend hours each day using them.  And whilst before, the digital world was mainly accessed by a younger generation, today it is used by people of all ages and demographics.

To back this up, Statista published the distribution of different user ages on Facebook.  According to data in the USA from January 2018, 9% of Facebook users are over the age of 65.

This means that digital marketing in one form or another will work to target pretty much any type of person that you want to connect with (unless your audience is based on a desert island with no Wi-Fi).

In fact, connecting with a targeted audience has never been so easy and what’s more, you can very specifically target your audience using digital marketing in a way that just isn’t possible with other forms of marketing. This means that you’re more likely to connect with and convert potential customers into paying customers.  Digital marketing is what makes this happen.

Which businesses benefit from digital marketing?

Using our own online research, a sample of sectors regularly searching for digital marketing services includes:

  • Charities
  • Hotels
  • Restaurants
  • Retail & fashion
  • Education
  • Luxury brands
  • Estate agents
  • Banks
  • IT

However, this only shows us the sectors that are most clued up about the benefits of digital marketing already.  There are very few sectors in which digital marketing would not deliver results.

How does digital marketing work?

First and foremost, it’s important to have a strategy for how your business will use digital marketing before you get going.  According to a report by Smart Insights, almost half of companies using digital marketing do not have a clearly defined marketing strategy.

This is like having a car and putting the wrong fuel into it.  It’s a good car and it works, but fuelled wrongly, it won’t have a good impact – or worse, no impact at all.

Most digital marketing is built upon a digital marketing strategy.  Unless you’re already an expert in digital marketing in your industry or are working with an agency who have expertise in these areas, finding the digital marketing techniques that work best for you will rely on your digital marketing strategy.

Once you have a strategy, think about what you have outlined as goals and who you have identified as the people you want to target with your products and services.  From here, you can research where these people will be spending their time online and which areas of digital marketing are best placed to capture their attention.

Once you have tried one technique, measure it and tweak it if necessary.  If it’s clearly not working, try a different message or a different method.

Speak to a digital marketing specialist today

Our digital marketing team are specialists in creating, implementing and delivering effective marketing strategies.  We get to know your business, its strengths and its areas of opportunity before formulating strategies that will help your digital marketing to achieve its full potential.

For advice about digital marketing methods or putting a measurable strategy into place, contact Jess via email: [email protected]  or call 01858 44 55 43 to arrange your free initial consultation.

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