Digital Marketing

If you’re looking to reach your audience through digital marketing channels, The Ideal Marketing Company can help. With a team of experts in different digital marketing disciplines, we can work with you to create and implement a marketing strategy aimed to connect with and convert your audience.

What is digital marketing?

Digital marketing is the term used to describe marketing activities that are centred around the internet and other digital channels. This includes areas like search engine optimisation (SEO), social media, email, Pay Per Click Ads (PPC) and affiliate marketing.


Digital marketing should be on the radar of any business when it comes to reaching their clients. With so much of our time now being spent online, digital marketing has become essential to reach most audiences and it has some fantastic and unique benefits:

Easy to measure

Digital marketing is exceptionally easy to measure compared to other channels. This means that ROI on marketing spend can be attributed to the areas that are working most effectively, allowing you to target your investment accordingly.


With many forms of digital marketing, especially paid advertising like PPC or Facebook Ads, you can specifically target your key demographic in set locations. This means your time and budget is never wasted on a prospect who is unlikely to convert.

Cost effective

Digital marketing is also easy to tweak and refine quickly, whether it’s changing the message of your PPC ads, targeting a new audience on social media, or optimising your website to help it convert more visitors. This lets you make the very most out of every penny of your marketing spend.

Which companies can benefit from digital marketing?

We’ve worked with clients across a range of industries including hospitality, real estate, finance, travel and more – all of which have seen fantastic results from their digital marketing activities.

You can benefit from digital marketing whether you have a product/service that can be purchased directly online, or if you operate offline. Your website and other online channels can act as the perfect platforms for generating high quality leads for your business, which can then be converted offline.

Using digital marketing channels also offers a great opportunity to build your brand presence and directly interact with customers. Whether you are sharing useful advice via social media or updating loyal customers on a new product release through your newsletter, digital marketing offers you a direct line to your audience.


Digital marketing services

There are many aspects of digital marketing that can be used to form a tailored digital marketing strategy for your business. These include:

If you are interested in finding out which areas of digital marketing will be most effective for your business, speak to a member of our team for more information or request a free marketing consultation.

Speak to a marketing specialist today

Our digital marketing team are specialists in creating, implementing and delivering effective marketing strategies. We get to know your business, its strengths and its areas of opportunity before formulating strategies that will help your digital marketing to achieve its full potential.

For advice about digital marketing methods or putting a measurable strategy into place, contact call us on 01858 374 170 to arrange your free initial consultation.