https://youtu.be/FR7OBp4dWmE?si=NI8x_EWCOT2_qARY Run time: 53 seconds Prefer to read this week's Ideal Marketing Minute? When should you use PR or Public Relations? This month, we're looking at the role that different marketing channels play in your marketing funnel....
Most business owners are familiar with the press release; an effective way to announce important news about your company. However, when it comes to getting results from your PR, article pitches can be an equally effective way of getting your business’s name into print...
He’s rarely out of the headlines, but Tory MP Jacob Rees Mogg’s most recent reason for causing controversy had nothing to do with politics and everything to do with grammar, punctuation and use of language. On being appointed Leader of the House of Commons, the...
Press releases are so important for generating awareness of your business and the services you provide. Perhaps what is important to remember about press releases is that they are not an advert. Press releases are there to encourage editors and journalists in...
Harborough Energy crowdfunder bid aims for £5000 M&S prize Ideal client and local green energy co-operative Harborough Energy has set in motion an exciting new crowdfunding initiative prior to the launch of its second energy share offer in a bid to win £5000 in...
You’ve found out that the latest press release or article you sent out has gained some media coverage in the local or national press. Congratulations! Having your company’s news or thoughts in a newspaper, industry magazine or influencer’s blog is an extremely...
Writing PR articles for the media is a great way get your company, product or service noticed. Editorial is very effective for both B2B and B2C marketing and can be a more powerful persuader than advertising as editorial features are often seen as having more...
Fancy a film under the stars? Ideal’s newest client Marston Lodge in Marston Trussell is hosting the very first Film on a Farm event in Northants on Saturday 26th May – and you’re invited! The film being shown is popular romantic comedy Notting Hill, starring Julia...
The press release is a tried and tested PR tool that can help you secure valuable media coverage to enhance your organisation’s reputation. But how do you go about writing a great press release that will be featured online and offline? Writing effective press releases...
The big story this weekend was the much-shared clip of the South Korea expert Robert Kelly being interviewed on the BBC. All is going well until his two young children rush into his home office during a live BBC news interview. He bravely soldiers on, calmly...
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