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Meet the Ideal Marketing team
Managing Director & Head of PRHelen is co-founder of The Ideal Marketing Company. She has worked at the company since 2004, having graduated to marketing following a career in educational management in London. As co-founder of the company, Helen believes it is crucial to put the client’s needs first and to deliver a bespoke marketing solution for each organisation. Helen’s great love is copywriting. Her work with clients involves generating great ideas for PR including writing features, press releases and article pitches to build and enhance a client’s reputation in the local, trade and national media.
Head of Digital MarketingJessica has worked in digital marketing for over 10 years and has watched it evolve from an experimental marketing option to an essential tool for most businesses. She is driven to help businesses achieve their objectives using the best digital marketing resources available and recognises that each business is different. Jessica devours the latest news about digital marketing and is constantly learning in order to stay ahead of the trends for clients.
Head of DesignKerry is a commercially-minded designer, who has worked in marketing teams for 15 years. With client-side experience, she is well-versed in building creative briefs that will suit your brand and your budget. Set on a balance between user experience and competitive edge, Kerry has the know-how to convey your key messages creatively across a range of materials. Whether print or web design; from visual identities to brochures, landing pages to email campaigns, Kerry designs impactful work that captures the imagination and delights clients.
Senior Search Marketing Executive
Rebecca has worked in digital marketing since she studied advertising and marketing at university. Getting a taste for SEO early on in her career, she has specialised in search marketing across a range of industries, both in-house and agency-side. Always happy to get stuck into data, Rebecca analyses websites to get the best on-site and search result performance for clients.
Content & Marketing ExecutiveBen is a whirlwind of activity in the office assisting on many key projects. He studied marketing at university and has a keen eye for detail – as proof reader-in-chief, Ben won’t let anything leave his desk without careful checking. He works on creating many different aspects of client projects including press releases, case studies and newsletters.
PR and Content Executive
Louise is an experienced and versatile copywriter whose passion is bringing any subject to life through the written word. She thrives on using her imaginative approach to identify and implement exciting PR opportunities for clients. A career spent coming up with creative content for tight deadlines in consumer magazine journalism and PR means Louise doesn’t know the meaning of the term ‘writer’s block!’
FounderFounder of The Ideal Marketing Company, Alastair has worked in the advertising and marketing industry since 1988 and is the author of 3 marketing books aimed at small business owners. He also has spoken to audiences on marketing topics at many venues including the NEC, Olympia and the Harborough Innovation Centre.
Digital DesignerJoe is responsible for design and development of websites and mobile apps at The Ideal Marketing Company. Following a user-centred approach and the latest tools and technologies, Joe uses a blend of creativity and rigorous design process to formulate digital products for our clients.
Let’s have a chat
How can we help you achieve more with your marketing?
Call us on 01858 445543 for a consultation.