How can we help you grow your business?
Imagine being able to employ a team of marketing professionals – each with their own specialist skills. Well now you can. Whatever your sector and whatever you are looking to achieve, we have the team to support you.
Meet the Ideal Marketing team
Managing Director & Head of PR
Helen is co-founder of The Ideal Marketing Company. She has worked at the company since 2004, having graduated to marketing following a career in educational management in London. As co-founder of the company, Helen believes it is crucial to put the client’s needs first and to deliver a bespoke marketing solution for each organisation. Helen’s great love is copywriting. Her work with clients involves generating great ideas for PR including writing features, press releases and article pitches to build and enhance a client’s reputation in the local, trade and national media.
Head of Digital Marketing
Jessica has worked in digital marketing for over 10 years and has watched it evolve from an experimental marketing option to an essential tool for most businesses. She is driven to help businesses achieve their objectives using the best digital marketing resources available and recognises that each business is different. Jessica devours the latest news about digital marketing and is constantly learning in order to stay ahead of the trends for clients.
Head of SEO & Digital Content
Hannah is a CIM qualified marketing professional who is bursting with ideas, initiatives and enthusiasm. Working closely with clients to ensure that they get the most out of their marketing budget, Hannah brings her wide ranging experience to the role. She works well under pressure and is used to tight deadlines and handling a wide range of marketing tasks.
Head of Design
Kerry is a commercially-minded designer, who has worked in marketing teams for 15 years. With client-side experience, she is well-versed in building creative briefs that will suit your brand and your budget. Set on a balance between user experience and competitive edge, Kerry has the know-how to convey your key messages creatively across a range of materials. Whether print or web design; from visual identities to brochures, landing pages to email campaigns, Kerry designs impactful work that captures the imagination and delights clients.
PR and Content Executive
Louise is an experienced and versatile copywriter and content marketer whose passion is bringing any subject to life through the written word. She also thrives on using her imaginative approach to identify and implement exciting PR opportunities for clients. A career spent coming up with creative ideas and content to tight deadlines in consumer magazine journalism, PR and copywriting means Louise doesn’t know the meaning of the term ‘writer’s block!’
Content & Marketing Executive
Ben is a whirlwind of activity in the office assisting on many key projects. He studied marketing at university and has a keen eye for detail – as proof reader-in-chief, Ben won’t let anything leave his desk without careful checking. He works on creating many different aspects of client projects including press releases, case studies and newsletters.
Digital Marketing Executive
Tim has studied two CIM courses and has worked in marketing for three years, specialising in social media content and design. Tim’s main focus is on creating visually appealing content for clients’ social media, however, he also gets involved with email marketing and website design and editing. Tim likes to think he keeps the rest of the office on their toes as the resident office comedian!
Joe is responsible for design and development of websites and mobile apps at The Ideal Marketing Company. Following a user-centred approach and the latest tools and technologies, Joe uses a blend of creativity and rigorous design process to formulate digital products for our clients.
Founder of The Ideal Marketing Company, Alastair has worked in the advertising and marketing industry since 1988 and is the author of 3 marketing books aimed at small business owners. He also has spoken to audiences on marketing topics at many venues including the NEC, Olympia and the Harborough Innovation Centre.
Let’s have a chat
How can we help you achieve more with your marketing?
Call us on 01858 445543 for a consultation.