How can we help you grow your business?

​The Ideal Marketing Company is a full-service marketing and PR agency. We can help you to understand your customers, create and implement an effective marketing plan, and ultimately grow your business.

How we work

1. Research:

Your marketing should always support your business goals. That’s why we start by learning about your company, customers and competitors. This shows us the most effective way to reach your target market.

2. Plan:

Using the research, we’ll develop a marketing plan with the most effective marketing activities, marketing channels and messaging to reach and engage your audience, along with timelines for deliverables, reports and results.


3. Implement:

Your marketing plan will then be implemented by our team of specialists, providing you with as little or as much support and input as you require. You’ll get a dedicated account manager who will get to know your business and keep you updated.

4. Report and Refine:

It’s important to know the results you’re getting from your marketing spend, so we send you regular reports customised to your marketing methods. By examining the results, we can also determine how to improve your strategy going forward.

We believe in carrying out informed marketing that makes a measurable difference to our clients.

That’s why we spend time getting to know you, your business goals and your customers before suggesting a tailored marketing plan linked to the results you want to achieve. We then provide regular reporting so you can see exactly what your investment is accomplishing.

We only ever carry out ethical marketing practices and deliver high-quality work so that the results you see are long term. As a team of experts in different fields, we also prioritise staying up to date on the latest industry trends, practices and certifications.

Meet the Ideal Marketing team



MD & Head of Digital Marketing

Jessica has worked in digital marketing for over 10 years and has watched it evolve from an experimental marketing option to an essential tool for most businesses. She is driven to help businesses achieve their objectives using the best digital marketing resources available and recognises that each business is different. Jessica devours the latest news about digital marketing and is constantly learning in order to stay ahead of the trends for clients.



Head of PR

Louise is an experienced and versatile copywriter whose passion is bringing any subject to life through the written word. She thrives on using her imaginative approach to identify and implement exciting PR opportunities for clients. A career spent coming up with creative content for tight deadlines in consumer magazine journalism and PR means Louise doesn’t know the meaning of the term ‘writer’s block!’



PR Specialist

Helen is co-founder of The Ideal Marketing Company. She has worked at the company since 2004, having graduated to marketing following a career in educational management in London. As co-founder of the company, Helen believes it is crucial to put the client’s needs first and to deliver a bespoke marketing solution for each organisation. Helen’s great love is copywriting. Her work with clients involves generating great ideas for PR including writing features, press releases and article pitches to build and enhance a client’s reputation in the local, trade and national media.



Digital Marketing Apprentice

Harriet joined The Ideal Marketing Company in 2021 and is currently working towards her Level 3 qualification in digital marketing. She enjoys creativity, and a large part of her role here is creating engaging visuals and messages for our client’s social media channels. She also writes blogs, creates newsletters, makes website updates, and produces marketing reports. Harriet is constantly learning about the ever-evolving field of digital marketing and is eager to contribute to what the Ideal Marketing Company can provide to its clients.




Founder of The Ideal Marketing Company, Alastair worked in the advertising and marketing industry from 1988 to 2017 and authored 3 marketing books. He ran the Ideal Marketing Company from 2003 to 2017, building it from the ground up to a be a successful and thriving marketing agency providing a full range of marketing services.