https://youtu.be/YUPmAAWoTiU?si=yDacOQWFj8PqRMtu Run time: 59 seconds Prefer to read this week's Ideal Marketing Minute? Once you know what your customers value, what do you do? Essentially, align everything in the company with doing the job that your customer wants...
https://youtu.be/ntujgYr99SI?si=F3nyFYHHXE-dsU_I Run time: 59 seconds Prefer to read this week's Ideal Marketing Minute? Simply put, a business is a vehicle to exchange value - your customers buy from you when they value what you have to sell, so understanding what...
https://youtu.be/nFeuabCDR28?si=ysHAJHoze9LivUG0 Run time: 58 seconds Prefer to read this week's Ideal Marketing Minute? In marketing, the 4Ps: Product, Price, Place, and Promotion, are the foundation of any strategy. But let’s be honest, Promotion tends to steal the...
https://youtu.be/_QyiaRyvTA4?si=j9B2a633qZIo9kbF Run time: 56 seconds Prefer to read this week's Ideal Marketing Minute? When we talk about the 3rd P of marketing, "place", we often think of physical locations like offices, venues, or stores. However, for modern B2B...
https://youtu.be/185Sz90TT-s?si=pumeY1eks9BB_M22 Run time: 56 seconds Prefer to read this week's Ideal Marketing Minute? When it comes to the 4 Ps of marketing, “Price” is a critical factor. It’s more than just a number; it reflects value, positioning, and consumer...
https://youtu.be/PNmSx_369ic?si=Ny1dSh_aa95A5EcF Run time: 58 seconds Prefer to read this week's Ideal Marketing Minute? When it comes to the 4 P’s of marketing, the first ‘P’, ‘Product’, is often overlooked: and in this case, every time you read ‘product’, you can...
https://youtu.be/yrMctoCDn9A?si=t0T1eEVfpC4pTq29 Run time: 53 seconds Prefer to read this week's Ideal Marketing Minute? This month I'm 'P'ing' all over your idea of marketing! Marketing often feels like an ever-evolving landscape, with new trends, tools, and tactics...
https://youtu.be/Bs9wZiX8iWU?si=8UTey_nlUB75A-8M Run time: 58 seconds Prefer to read this week's Ideal Marketing Minute? Welcome to the final step of creating a marketing plan: marketing measurements. This step will help you assess if your plans are working! While...
https://youtu.be/4ynb1004Vb8?si=WJLa2UtSjfACtadK Run time: 59 seconds Prefer to read this week's Ideal Marketing Minute? Welcome back to our marketing planning series! This time, we're diving into step three: balancing budgets and timelines! Budgets and timelines are...
https://youtu.be/Ewbt-c5mKx0?si=Pkdf_X5nkTdf2gtU Run time: 58 seconds Prefer to read this week's Ideal Marketing Minute? Let me ask you this: why would someone choose your business over others? If you’re struggling to answer, you might have a positioning problem....
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