This summer we’ve gone through another change here at The Ideal Marketing Company, or to be more precise, I have. After the company went permanently remote in January this year, after learning we could comfortably work that way as a result of the pandemic, I got...
Building on customer personas Our last post left off at the stage of using avatars or customer personas to understand your target audience’s demographics and professional attributes. Once you have completed this important stage, the next step is to engage with these...
Do you know who your competitors are? This may seem like a silly question; after all, if you are a high street estate agency, clearly your competitors are the other estate agents located on your town’s high street. However, while this is true, for most businesses...
The first step in any successful marketing strategy is understanding your true value to customers, then developing that valuable insight into customer personas so you can pinpoint the people you need to target. To find out more about the thinking behind this, read our...
You’ve decided to tap into the flexibility and expertise of an agency to look after your marketing needs. Great decision – but the next step is to work out which agency is going to be best for you in terms of producing the tangible results for your business that this...
Ideal Marketing Company MD Jess Shailes explains why knowing the value you provide to customers is the key to unlocking your business’s success in changing times. Are you confident about what your clients and customers really value in the service or product you...
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