Ideal Marketing Company MD Jess Shailes explains why knowing the value you provide to customers is the key to unlocking your business’s success in changing times. Are you confident about what your clients and customers really value in the service or product you...
A year on from Boris Johnson’s first instruction to ‘stay at home’, we have much to be hopeful for with the vaccine and the plan for a route out of lockdown. However, far from the temporary suspension of normality that many of us originally envisaged, the world that...
This month, Ideal Marketing Company owner and MD Jess Shailes was delighted to give out the first ever marketing award set up in memory of The Ideal Marketing Company’s original owner and MD Alastair Campbell. Alastair set up and ran the Ideal Marketing Company from...
This week’s webinar focuses on picking the right social media for you and making it work. It includes: Could you be wasting your time? How to tell Social media myths Picking your social media channel/s Content ideas and types Strategies for engagement Examples...
This week’s webinar focuses on how to understand and use customer journeys when planning your marketing. It includes: Goal setting, business planning and sales planning Market positioning Personas – get to know your target market How to plan out the activities...
This week’s webinar focuses on how to understand and use customer journeys when planning your marketing. It includes: An overview of Customer Journeys Instore, online, out of store Google’s ‘Zero Moment of Truth’ Mapping your customer to a customer journey...
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