Aug 14, 2020 | Marketing, Marketing Strategy, News
This month, Ideal Marketing Company owner and MD Jess Shailes was delighted to give out the first ever marketing award set up in memory of The Ideal Marketing Company’s original owner and MD Alastair Campbell. Alastair set up and ran the Ideal Marketing Company from...
Jun 17, 2020 | Content marketing, Crisis Communications, Marketing Strategy, Social media, Training and seminars
This week’s webinar focuses on picking the right social media for you and making it work. It includes: Could you be wasting your time? How to tell Social media myths Picking your social media channel/s Content ideas and types Strategies for engagement Examples...
Jun 3, 2020 | Crisis Communications, Marketing Strategy
This week’s webinar focuses on how to understand and use customer journeys when planning your marketing. It includes: Goal setting, business planning and sales planning Market positioning Personas – get to know your target market How to plan out the activities...
May 27, 2020 | Crisis Communications, Digital Marketing, Marketing Strategy
This week’s webinar focuses on how to understand and use customer journeys when planning your marketing. It includes: An overview of Customer Journeys Instore, online, out of store Google’s ‘Zero Moment of Truth’ Mapping your customer to a customer journey...
Apr 30, 2020 | Crisis Communications, Marketing Strategy
While we usually focus on marketing tips in this blog, in order to do our work we’ve had to adjust (along with the rest of the world) and find ways to find balance and space. After all, anxiety is the enemy of creativity, so we can’t be our best...
Apr 29, 2020 | Crisis Communications, Marketing Strategy
In our 6th out of 12 episodes (could that really mean we’re half way through all this?!) we cover email marketing with guest email and design expert Mark Coster. Including: – Email marketing as part of marketing strategy What is the purpose of email...
