https://youtu.be/Bs9wZiX8iWU?si=8UTey_nlUB75A-8M Run time: 58 seconds Prefer to read this week's Ideal Marketing Minute? Welcome to the final step of creating a marketing plan: marketing measurements. This step will help you assess if your plans are working! While...
https://youtu.be/4ynb1004Vb8?si=WJLa2UtSjfACtadK Run time: 59 seconds Prefer to read this week's Ideal Marketing Minute? Welcome back to our marketing planning series! This time, we're diving into step three: balancing budgets and timelines! Budgets and timelines are...
https://youtu.be/Ewbt-c5mKx0?si=Pkdf_X5nkTdf2gtU Run time: 58 seconds Prefer to read this week's Ideal Marketing Minute? Let me ask you this: why would someone choose your business over others? If you’re struggling to answer, you might have a positioning problem....
https://youtu.be/8PjASAq-Dhk?si=JGbFG4bvHA5H6pcl Run time: 54 seconds Prefer to read this week's Ideal Marketing Minute? This month, I’m sharing a quick summary of the four sections of our guide, "How to Create a Marketing Plan." First up: setting your goals and...
https://youtu.be/XoViWiGar_c?si=Hv3LSFPU4phb1xAn Run time: 52 seconds Prefer to read this week's Ideal Marketing Minute? Do you know enough about your audience to target them? This month, we're diving into customer and prospect targeting, focusing on tailoring your...
https://youtu.be/ryBGSrIJAU0?si=RLVHmT1wybywt80v Run time: 51 seconds Prefer to read this week's Ideal Marketing Minute? Do you measure what matters? Digital marketing lets us track many aspects of the customer journey. But with so much data, how can we focus on what...
https://youtu.be/M9vvqCh44YM?si=0NOWl0FnjfZJUHNy Run time: 58 seconds Prefer to read this week's Ideal Marketing Minute? Do you have the key components you need for a marketing plan? Planning marketing can feel like an uphill struggle, so today's marketing minute will...
https://youtu.be/VvZXWedC1B4?si=320pvnwd7-YM3sFp Run time: 54 seconds Prefer to read this week's Ideal Marketing Minute? Are you taking the best position in your market? Your market position hinges on public perception—whether you're considered a low-cost, low-quality...
https://youtu.be/Cr_Nj1Mdy4k?si=bWdP2Sqszh6NjB9m Run time: 57 seconds Prefer to read this week's Ideal Marketing Minute? Is it time to reassess your marketing goals? Your marketing goals should align with and support your business goals, which might shift if your...
https://youtu.be/YySnNyPKGZ4?si=H71PLiGL2gEuq6QB Run time: 55 seconds Prefer to read this week's Ideal Marketing Minute? What is content marketing and why should you care? Content marketing puts your marketing efforts on auto pilot, and attracts pre-qualified leads....
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