Customer Targeting

Run time: 58 Seconds Prefer to read this week's Ideal Marketing Minute? Have you ever looked at a competitor's website and thought, that sounds exactly like us? Same promises, same "what makes us different" section, almost word for word. It's a strange feeling, and it...

Run time: 58 Seconds Prefer to read this week's Ideal Marketing Minute? Why do two businesses offer much the same thing, yet one gets a stream of enquiries while the other hears nothing but silence?  Often it comes down to trust. When someone is weighing you...

Run time: 1 Minute 04 Seconds Prefer to read this week's Ideal Marketing Minute? Have you ever tried to buy something, given up halfway, and never gone back? Most of us have. And the frustrating part is your own customers may be doing exactly that, without you ever...

Run time: 1 Minute 06 Seconds Prefer to read this week's Ideal Marketing Minute? You've probably heard the classic sales advice: don't sell the drill, sell the hole in the wall. It's a good start. But here's the thing - nobody actually wants a hole in the wall...

Run time: 1 Minute 35 Seconds Prefer to read this week's Ideal Marketing Minute? Have you ever noticed how competing on price sneaks up on you? Nobody decides to do it. A prospect asks for a discount, so you give a little. A competitor undercuts you, so you match...

Run time: 1 Minute 26 Seconds Prefer to read this week's Ideal Marketing Minute? The answer is not what most owners expect. We like to believe we buy logically, comparing options and choosing the sensible one. But most buying decisions are made emotionally and...

Run time: 1 Minute 03 Seconds Prefer to read this week's Ideal Marketing Minute? Quick test. Think about how you describe your business: the words on your website, the phrases you reach for when someone asks what you do. Now think about two or three of your closest...

Run time: 1 Minute 25 Seconds Prefer to read this week's Ideal Marketing Minute? Are you worth it? It sounds blunt, but it's the question every business is quietly answering all the time. Because a business only survives when it delivers something customers value...

Run time: 1 Minute 07 Seconds Prefer to read this week's Ideal Marketing Minute? Have you ever held back from sharing something because you thought everyone must have heard it by now? That instinct is one of the most common reasons a good message never quite lands. ...

Run time: 1 Minute 10 Seconds Prefer to read this week's Ideal Marketing Minute? Maybe it's a video you'd film if you had the right setup. A short article that needs one more review. A tip you've been meaning to write up for months. Good intentions but nothing out the...