Content Marketing

Should You Consider Podcasting?

Should You Consider Podcasting?

https://youtu.be/CzKxCXgdXtw?si=nIbypN_3_RCbqdhO Run time: 57 seconds Prefer to read this week's Ideal Marketing Minute? Podcasting can be a great way to connect with engaged audiences across all age groups and gain a loyal following. I spend almost half my waking...

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What are you worth? The Value Webinar Replay

What are you worth? The Value Webinar Replay

Are you struggling to connect with your customers and wondering why your marketing efforts aren’t hitting the mark? It’s time to fix that. The Value Webinar helps entrepreneurs and business owners to understand the critical role that 'Value' plays in their business,...

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How to demonstrate value in your marketing

How to demonstrate value in your marketing

https://youtu.be/oMqzNF1CeIM?si=7AOZfOlSMehvn5Ap Run time: 55 seconds Prefer to read this week's Ideal Marketing Minute? You’ve defined your customer value, aligned your business strategy, and nailed your pricing. Now, how do you communicate that value through...

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Pricing for Profit: Focus on Customer Value

Pricing for Profit: Focus on Customer Value

https://youtu.be/L6Xprb8QxdM?si=bRL5KkoPgu_VA4jX Run time: 55 seconds Prefer to read this week's Ideal Marketing Minute? When it comes to pricing your offering, understanding value changes everything. Are you pricing based on what your offering costs you to deliver,...

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Aligning your business with what customers value

Aligning your business with what customers value

https://youtu.be/YUPmAAWoTiU?si=yDacOQWFj8PqRMtu Run time: 59 seconds Prefer to read this week's Ideal Marketing Minute? Once you know what your customers value, what do you do? Essentially, align everything in the company with doing the job that your customer wants...

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What Is Customer Value, and Why Does It Matter?

What Is Customer Value, and Why Does It Matter?

https://youtu.be/ntujgYr99SI?si=F3nyFYHHXE-dsU_I Run time: 59 seconds Prefer to read this week's Ideal Marketing Minute? Simply put, a business is a vehicle to exchange value - your customers buy from you when they value what you have to sell, so understanding what...

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How to nurture trust through consistent content.

How to nurture trust through consistent content.

https://youtu.be/qtRjBcPlrkQ?si=TUsMp-HJIgIi3Hsd Run time: 54 seconds Prefer to read this week's Ideal Marketing Minute? Building trust with your audience takes time, but consistent content helps to establish credibility. Here's 3 ways to use consistency to nurture...

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Short and Sweet: How to win hearts with impactful content

Short and Sweet: How to win hearts with impactful content

https://youtu.be/mHTVTprvOoc?si=3YYr4FNL_j8jhsDG  Run time: 58 seconds Prefer to read this week's Ideal Marketing Minute? In a world overflowing with content, thanks to AI making it easier than ever to generate, it’s time to embrace the “less is more” approach. Long,...

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