https://youtu.be/CzKxCXgdXtw?si=nIbypN_3_RCbqdhO Run time: 57 seconds Prefer to read this week's Ideal Marketing Minute? Podcasting can be a great way to connect with engaged audiences across all age groups and gain a loyal following. I spend almost half my waking...
Content Marketing
What are you worth? The Value Webinar Replay
Are you struggling to connect with your customers and wondering why your marketing efforts aren’t hitting the mark? It’s time to fix that. The Value Webinar helps entrepreneurs and business owners to understand the critical role that 'Value' plays in their business,...
How to demonstrate value in your marketing
https://youtu.be/oMqzNF1CeIM?si=7AOZfOlSMehvn5Ap Run time: 55 seconds Prefer to read this week's Ideal Marketing Minute? You’ve defined your customer value, aligned your business strategy, and nailed your pricing. Now, how do you communicate that value through...
Pricing for Profit: Focus on Customer Value
https://youtu.be/L6Xprb8QxdM?si=bRL5KkoPgu_VA4jX Run time: 55 seconds Prefer to read this week's Ideal Marketing Minute? When it comes to pricing your offering, understanding value changes everything. Are you pricing based on what your offering costs you to deliver,...
Aligning your business with what customers value
https://youtu.be/YUPmAAWoTiU?si=yDacOQWFj8PqRMtu Run time: 59 seconds Prefer to read this week's Ideal Marketing Minute? Once you know what your customers value, what do you do? Essentially, align everything in the company with doing the job that your customer wants...
What Is Customer Value, and Why Does It Matter?
https://youtu.be/ntujgYr99SI?si=F3nyFYHHXE-dsU_I Run time: 59 seconds Prefer to read this week's Ideal Marketing Minute? Simply put, a business is a vehicle to exchange value - your customers buy from you when they value what you have to sell, so understanding what...
How to nurture trust through consistent content.
https://youtu.be/qtRjBcPlrkQ?si=TUsMp-HJIgIi3Hsd Run time: 54 seconds Prefer to read this week's Ideal Marketing Minute? Building trust with your audience takes time, but consistent content helps to establish credibility. Here's 3 ways to use consistency to nurture...
Give a Little Love: How to Provide Value Before the Sale Without Devaluing Your Offer
https://youtu.be/Gve_a0eLn98?si=dNHYI1os4pwPmpDj Run time: 59 seconds Prefer to read this week's Ideal Marketing Minute? In a world full of sales pitches and ads, standing out means giving strategically before selling. Real connections happen when you offer value...
Why Your Company’s Backstory Matters: Building ‘Know, Like, and Trust’
https://youtu.be/jDbXkC0YfsM?si=H4HWkHEnr5-_SSd9 Run time: 57 seconds Prefer to read this week's Ideal Marketing Minute? Building trust with customers is a lot like dating. Before committing, people want to know who you are, what you stand for, and why they should...
Short and Sweet: How to win hearts with impactful content
https://youtu.be/mHTVTprvOoc?si=3YYr4FNL_j8jhsDG Run time: 58 seconds Prefer to read this week's Ideal Marketing Minute? In a world overflowing with content, thanks to AI making it easier than ever to generate, it’s time to embrace the “less is more” approach. Long,...