https://youtu.be/vMdWPdQP5Wc?si=w_FLLdBNfI_daalv Run time: 53 seconds Prefer to read this week's Ideal Marketing Minute? Are you letting your audience take the lead or failing to ask for consent? Many potentially longstanding business relationships have been cut short...
Content marketing
Do you make your audience feel special with your content?
https://youtu.be/h3ghRwmyXaQ?si=sf0ggxgwAKDhimSJ Run time: 57 seconds Prefer to read this week's Ideal Marketing Minute? Do you make your audience feel special with your content? Whether it's your prospects or your customers, you can use marketing technology and a few...
Where can you find inspiration for your content marketing?
https://youtu.be/BE9J6jzfqy0?si=WrGzV0vFBZnyZ6hp Run time: 54 seconds Prefer to read this week's Ideal Marketing Minute? Where can you find inspiration for your content marketing? If you're committed to creating more content and using these assets in your marketing,...
How could content marketing help your sales pipeline?
https://youtu.be/fYi5G24wnNQ?si=CwaprCa5eDT5fYCY Run time: 56 seconds Prefer to read this week's Ideal Marketing Minute? How does content marketing benefit your sales pipeline? In short, it increases the likelihood of warm and pre-qualified leads, reducing the need...
What is content marketing and why should you care?
https://youtu.be/YySnNyPKGZ4?si=H71PLiGL2gEuq6QB Run time: 55 seconds Prefer to read this week's Ideal Marketing Minute? What is content marketing and why should you care? Content marketing puts your marketing efforts on auto pilot, and attracts pre-qualified leads....
Should you engage in seasonal marketing? or skip the hype?
https://youtu.be/WdD7fwQq3VQ?si=B8S5dLgfZVKXjkQD Run time: 55 seconds Prefer to read this week's Ideal Marketing Minute? Should you engage in seasonal marketing? or skip the hype? Today is the 1st of December and, amidst the bombardment of messages about Black Friday,...
Could a messaging framework help convert your insight into action?
https://youtu.be/naHwcV9fuOg?si=LQ2p48BcRPA1Iacb Run time: 51 seconds Prefer to read this week's Ideal Marketing Minute? Could a messaging framework help convert your insight into action? Over the last few videos, you should understand so much more about your ideal...
Do you want to create a magnetic customer appeal with your marketing?
https://youtu.be/TUR8Jp-W56w?si=fIRRLeX4Fqa5V8-h Run time: 48 seconds Prefer to read this week's Ideal Marketing Minute? Do you want to create a magnetic customer appeal with your marketing? A lot of marketing training and conversations nowadays are around...
Do you need to niche or could you just target your audience?
https://youtu.be/BmgFD9tEhP4?si=bF_K1263zEEzQZdg Run time: 54 seconds Prefer to read this week's Ideal Marketing Minute? Do you need to niche or could you just target your audience? Let's start by distinguishing between the two: With targeting, you focus your...
Do you know the three levels of brand positioning?
https://youtu.be/nrUJRGZcZKQ?si=qWd8cUF_jJaWIVx9 Run time: 49 seconds Prefer to read this week's Ideal Marketing Minute? Do you know the three levels of brand positioning? The first is Comparative Positioning. This takes your product and service and compares it to...