https://youtu.be/qtRjBcPlrkQ?si=TUsMp-HJIgIi3Hsd Run time: 54 seconds Prefer to read this week's Ideal Marketing Minute? Building trust with your audience takes time, but consistent content helps to establish credibility. Here's 3 ways to use consistency to nurture...
Content marketing
Give a Little Love: How to Provide Value Before the Sale Without Devaluing Your Offer
https://youtu.be/Gve_a0eLn98?si=dNHYI1os4pwPmpDj Run time: 59 seconds Prefer to read this week's Ideal Marketing Minute? In a world full of sales pitches and ads, standing out means giving strategically before selling. Real connections happen when you offer value...
Why Your Company’s Backstory Matters: Building ‘Know, Like, and Trust’
https://youtu.be/jDbXkC0YfsM?si=H4HWkHEnr5-_SSd9 Run time: 57 seconds Prefer to read this week's Ideal Marketing Minute? Building trust with customers is a lot like dating. Before committing, people want to know who you are, what you stand for, and why they should...
Short and Sweet: How to win hearts with impactful content
https://youtu.be/mHTVTprvOoc?si=3YYr4FNL_j8jhsDG Run time: 58 seconds Prefer to read this week's Ideal Marketing Minute? In a world overflowing with content, thanks to AI making it easier than ever to generate, it’s time to embrace the “less is more” approach. Long,...
Are your email marketing campaigns being delivered? How to improve email marketing delivery rates.
https://youtu.be/gRqgWCLE-Fk?si=V21NlrwXcmwIZBb8 Run time: 55 seconds Prefer to read this week's Ideal Marketing Minute? Are your email marketing campaigns reaching your audience? There is no point in writing a superb subject line and email content if the email...
Are your emails falling at the first hurdle? How to craft click-worthy email marketing subjects.
https://youtu.be/FEMKKAqwM8Q?si=gdMgDt65Q4O-wV2L Run time: 57 seconds Prefer to read this week's Ideal Marketing Minute? Are your emails falling at the first hurdle? The email subject line is crucial for increasing open rates. Here are some insights from Mailchimp...
What is the optimal length and frequency for email marketing?
https://youtu.be/gXJkgHtnwRk?si=MXeXUKJTlULBNBuj Run time: 58 seconds Prefer to read this week's Ideal Marketing Minute? How much is too much when it comes to email marketing? If you're thinking about starting a new regular email, you'll need to decide the frequency...
Which email metrics should you focus on?
https://youtu.be/TGv0Rho0Gbw?si=_Tke7SZ8g0309pAA Run time: 54 seconds Prefer to read this week's Ideal Marketing Minute? Which email metrics should you focus on? While the important metrics may vary based on your specific email marketing objectives, the following are...
Could segmentation make your email marketing efforts more effective?
https://youtu.be/noOUGTgCM9Y?si=5vfM1__UcSrS7HLz Run time: 53 seconds Prefer to read this week's Ideal Marketing Minute? Could segmentation make your email marketing efforts more effective? If you regularly send marketing emails, segmentation can boost engagement,...
Is anchoring working for you or against you?
https://youtu.be/Tkxcx8_alLE?si=dUUDqIRJeCfH27tx Run time: 53 seconds Prefer to read this week's Ideal Marketing Minute? Is anchoring working for you or against you? In this mini-series on Nudge Theory we're looking at anchoring this week and believe it or not, you...