Content Marketing

The content gap that’s quietly costing you enquiries

The content gap that’s quietly costing you enquiries

Run time: 52 seconds Prefer to read this week's Ideal Marketing Minute?  There's a view I keep coming back to: marketing has lost its way. Not because it's broken, but because it got distracted - by tools, tactics, and the pressure to keep up with every new trend. Too...

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Your customers are already telling you what content to create

Your customers are already telling you what content to create

Run time: 1 minute 10 seconds Prefer to read this week's Ideal Marketing Minute? There's a view I keep coming back to: marketing has lost its way. Not because it's broken, but because it got distracted - by tools, tactics, and the pressure to keep up with every new...

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Where Do The Best Content Ideas Come From?

Where Do The Best Content Ideas Come From?

Run time: 41 seconds Coming up with content ideas can feel like one of the hardest parts of marketing. You sit down to write, and suddenly your mind goes blank. So you try to think of something clever, something original, something that will stand out. You’ve probably...

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Is Your Marketing Just Lipstick on a Pig?

Is Your Marketing Just Lipstick on a Pig?

Run time: 1 minute 12 secondsDo you think marketing is just about promotion? It’s a common and damaging misconception that can hold your business back. If you only focus on promotion, you risk simply putting lipstick on a pig, spending money to shine up an offering...

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The Automation Advantage of Content Marketing

The Automation Advantage of Content Marketing

https://youtu.be/pVOoELGCjLw?si=lVuUSAimlTwpqjUf Run time: 54 seconds Prefer to read this week's Ideal Marketing Minute? What if your marketing could work around the clock, building trust and relationships even while you sleep? That’s the automation advantage of...

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Content That Connects: Turning Strangers into Fans

Content That Connects: Turning Strangers into Fans

https://youtu.be/l-DT3z5WxqY?si=V_0_IKoDakXfNhqZ Run time: 57 seconds Prefer to read this week's Ideal Marketing Minute? Ever wonder how some businesses turn casual viewers into raving fans? The answer lies in content that truly connects. Content marketing is all...

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Why Content Marketing Isn’t Just Blogging

Why Content Marketing Isn’t Just Blogging

https://youtu.be/sPI7IsJY3KA?si=m6mIrNBrcHKK5Cz- Run time: 59 seconds Prefer to read this week's Ideal Marketing Minute? Think content marketing is just about writing blogs? You’re not alone, but it’s so much more than that. Content marketing is about building trust...

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How to Maximise Your Podcast’s Reach

How to Maximise Your Podcast’s Reach

https://youtu.be/gGeL84RqsDU?si=HcI0ynWXcQMZmvz7 Run time: 57 seconds Prefer to read this week's Ideal Marketing Minute? Whether you've been featured as a guest or are creating your own show, you can take steps to amplify your podcast's reach and authority. These key...

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