https://youtu.be/Tkxcx8_alLE?si=dUUDqIRJeCfH27tx Run time: 53 seconds Prefer to read this week's Ideal Marketing Minute? Is anchoring working for you or against you? In this mini-series on Nudge Theory we're looking at anchoring this week and believe it or not, you...
https://youtu.be/Az5Il1U6iHo?si=3cl9moul-qyfgA8s Run time: 50 seconds Prefer to read this week's Ideal Marketing Minute? Are you being nudged? Most likely, the answer is yes, many times a day, but you probably don’t even know! Nudge Theory is a behavioural science...
https://youtu.be/MjEQofiS83Q?si=sxEeKk3YYAHebWTK Run time: 59 seconds Prefer to read this week's Ideal Marketing Minute? Can you use fear in messaging without losing credibility? Fear-based messaging reminds consumers of negative feelings like frustration-based...
https://youtu.be/U7yU-srGKws?si=f84JnHSr3YijHsh0 Run time: 54 seconds Prefer to read this week's Ideal Marketing Minute? Humans constantly seek solutions to everyday frustrations and strive to enhance their lives, often willing to pay well for quick fixes....
https://youtu.be/oMsHoOoee08?si=kaFWxAvCn0ZjcJ5I Run time: 58 seconds Prefer to read this week's Ideal Marketing Minute? Are you addressing your customers' wants? You might wonder how they differ from the aspirations we discussed last week. Well… 'Wants' are immediate...
https://youtu.be/rzv1o-A0zZk?si=3udUc6HYP6wav3ey Run time: 53 seconds Prefer to read this week's Ideal Marketing Minute? You've likely heard the advice to meet your customers where they are and engage with the conversations they're having in their minds. This month,...
https://youtu.be/9lk0VLwuZeg?si=wA6PijqHhwECfsM0 Run time: 53 seconds Prefer to read this week's Ideal Marketing Minute? Are you making the most of your Microsoft Clarity account? If you're unsure about installing Microsoft Clarity or want to maximise it after last...
https://youtu.be/vMdWPdQP5Wc?si=w_FLLdBNfI_daalv Run time: 53 seconds Prefer to read this week's Ideal Marketing Minute? Are you letting your audience take the lead or failing to ask for consent? Many potentially longstanding business relationships have been cut short...
https://youtu.be/h3ghRwmyXaQ?si=sf0ggxgwAKDhimSJ Run time: 57 seconds Prefer to read this week's Ideal Marketing Minute? Do you make your audience feel special with your content? Whether it's your prospects or your customers, you can use marketing technology and a few...
https://youtu.be/BE9J6jzfqy0?si=WrGzV0vFBZnyZ6hp Run time: 54 seconds Prefer to read this week's Ideal Marketing Minute? Where can you find inspiration for your content marketing? If you're committed to creating more content and using these assets in your marketing,...
