Nov 12, 2018 | Branding, Content marketing
Getting your website right is crucial if you want to attract visitors and ultimately customers. Your design and logo are the first thing that people notice when they click on your landing page, but don’t forget that the words you use are also a key part of your...
Jul 11, 2018 | Content marketing, Marketing, Social media
If ever a week demonstrated social media at its best (and probably worst – but let’s stay optimistic), then this week is as good a week as any. Since the start of the World Cup, football fever has descended on the UK and our newsfeeds. With it, we have generated a...
Jul 4, 2018 | Content marketing
The mention of content marketing alone might be enough for you to curl into your shell. Writing may be something you haven’t taken on since your school days and you may have convinced yourself that you’re incapable of writing any form of content. That simply isn’t...
Jun 25, 2018 | Content marketing
With recent statistics showing that 70% of consumers would rather find out about a company through an article as opposed to an advert, businesses can no longer ignore content marketing. The good news is that although it’s a powerful strategy, content marketing doesn’t...
Jun 25, 2018 | Content marketing, Editorial, Email marketing
At the Ideal Marketing Company, we always recommend you use a professional copywriter for web content, direct mail, press releases and other important business communications. However, this may not always be possible, for example if you urgently need to update your...
Jun 13, 2018 | Content marketing, Editorial, PR
You’ve found out that the latest press release or article you sent out has gained some media coverage in the local or national press. Congratulations! Having your company’s news or thoughts in a newspaper, industry magazine or influencer’s blog is an extremely...
