https://youtu.be/IflyRE46tkI?si=7bbgeCjuVjBuFU9y Run time: 55 seconds Prefer to read this week's Ideal Marketing Minute? If you want to get actionable insights from your marketing measurements, you can use this simple three-step process: Observations, Insights, and...
Marketing Measurements
Is there hidden treasure in your marketing measurements?
https://youtu.be/yqHzvWHPnmE?si=jiJQGSSfnLtB4VsY Run time: 51 seconds Prefer to read this week's Ideal Marketing Minute? Marketing metrics might not seem exciting at first, but they can reveal hidden insights that transform performance with little effort. Over the...
How to Create a Winning Marketing Plan: Step 4 – Marketing measurements
https://youtu.be/Bs9wZiX8iWU?si=8UTey_nlUB75A-8M Run time: 58 seconds Prefer to read this week's Ideal Marketing Minute? Welcome to the final step of creating a marketing plan: marketing measurements. This step will help you assess if your plans are working! While...
Which email metrics should you focus on?
https://youtu.be/TGv0Rho0Gbw?si=_Tke7SZ8g0309pAA Run time: 54 seconds Prefer to read this week's Ideal Marketing Minute? Which email metrics should you focus on? While the important metrics may vary based on your specific email marketing objectives, the following are...
Are you turning Desire into Action? Maximise Conversions in the Action Phase of AIDA.
https://youtu.be/xxbwgInFu0E?si=7g2EZ9KUF796KZ3U Run time: 53 seconds Prefer to read this week's Ideal Marketing Minute? So your customers want your product—job done, right? Not quite! People don’t buy everything they want, so here are some ways to encourage customers...
Are you creating desire for your service? Leveraging emotional triggers to elevate desire in marketing.
https://youtu.be/-8TijNgu1m8?si=6b27enEYLz_C1Bs8 Run time: 58 seconds Prefer to read this week's Ideal Marketing Minute? Are you effectively creating a desire for your product or service? The Desire phase of the AIDA marketing model is a critical juncture where we...
Are you turning views into engagement? Understanding the Interest Phase of AIDA
https://youtu.be/cOVEk2ttxiY?si=kYGtD7o3ZWKnd-Ei Run time: 59 seconds Prefer to read this week's Ideal Marketing Minute? Are you turning views into engagement or losing prospects during the Interest phase of the AIDA marketing model? So, your prospects know about you....
Are you making a good first impression? Tips for the Awareness Stage of the AIDA marketing model
https://youtu.be/zojoJxo5ZqI?si=EA8jg_5vOafvl2CL Run time: 52 seconds Prefer to read this week's Ideal Marketing Minute? Are you making a good first impression? This month, we’re looking at customer journeys starting this week with the awareness or attention stage of...
Are you close to striking gold? How to find out and what to do about it.
https://youtu.be/8LyGhj1qyTs?si=OqAO-H6RaQCTQKoT Run time: 47 seconds Prefer to read this week's Ideal Marketing Minute? Are you close to striking gold? Perhaps the breakthrough your business needs to soar is just a few insightful questions away. Consider this: Are...
How do you make the most of your research efforts and all of that valuable data you’ve been collecting!
https://youtu.be/iM8zQ0mOtdI?si=SNLj9XaeqkcKLlpm Run time: 57 seconds Prefer to read this week's Ideal Marketing Minute? How do you maximize your market research efforts? It may not be surprising that besides gathering data, I view market research as a marketing...