https://youtu.be/rayE5ejnQbo?si=1cmCp0erfatBSTGy Run time: 58 seconds Prefer to read this week's Ideal Marketing Minute? What is the connection between value and customers' willingness to pay? The answer lies in perception. Value encompasses a product or service's...
https://youtu.be/rzv1o-A0zZk?si=3udUc6HYP6wav3ey Run time: 53 seconds Prefer to read this week's Ideal Marketing Minute? You've likely heard the advice to meet your customers where they are and engage with the conversations they're having in their minds. This month,...
https://youtu.be/nrUJRGZcZKQ?si=qWd8cUF_jJaWIVx9 Run time: 49 seconds Prefer to read this week's Ideal Marketing Minute? Do you know the three levels of brand positioning? The first is Comparative Positioning. This takes your product and service and compares it to...
https://youtu.be/FsH3az-XU8c?si=qzryjZdhpGr1IDyD Run time: 47 seconds Prefer to read this week's Ideal Marketing Minute? Have you taken a position in your marketplace? Whether you've consciously committed to a position or not, your audience has a perception of where...
https://youtu.be/iYbencfmh5s Run time: 56 seconds Prefer to read this week's Ideal Marketing Minute? Do you measure the effectiveness of your messaging? Even if you feel like you've infused what your ideal customer wants in your messaging, the same messaging won't...
https://youtu.be/NcM9CKLLAlw Run time: 55 seconds Prefer to read this week's Ideal Marketing Minute? Do you have the ingredients you need for a great sales page? Writing a sales page means taking your audience on a journey where by the end of it, they're sure...
https://youtu.be/4a-HiFS-1_M Run time: 49 seconds Prefer to read this week's Ideal Marketing Minute? Is your product ladder too steep? If someone wants to work with you for the first time, is the risk they take worth the value? Or does it require a leap of faith that...
https://youtu.be/SsoklDjFxZE Run time: 57 seconds Prefer to read this week's Ideal Marketing Minute? Are you neglecting your business relationships and could you show a little bit more love? This month it’s February, the month of love with valentines halfway through,...
Ideal Marketing Company MD Jess Shailes explains why knowing the value you provide to customers is the key to unlocking your business’s success in changing times. Are you confident about what your clients and customers really value in the service or product you...
This week we welcome brand expert and Canva Queen Marie-Louise O'Neill to discuss all things managing your brand online to provide constructive actions and resources to help you manage your brand at this time. The webinar includes: What is a brand? Why is it...
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