https://youtu.be/vg5RAyRI2r8?si=Yp5CVEFa2GbM5cY1 Run time: 56 seconds Prefer to read this week's Ideal Marketing Minute? Is it ethical to use nudge theory in your marketing? Nudge theory preserves choice and promotes positive action, but who defines 'positive action'?...
https://youtu.be/csq0l7PyFqE?si=GaIQVnCq-Hiz-1Md Run time: 57 seconds Prefer to read this week's Ideal Marketing Minute? Is scarcity the missing element in your marketing toolbox? We've all seen offers on limited-availability products that prompt quick purchases out...
https://youtu.be/tD75_Jd-a5M?si=P90STNfNau9zqXzl Run time: 56 seconds Prefer to read this week's Ideal Marketing Minute? Are you leveraging social proof to convert customers or is it backfiring? You've heard it before – testimonials, reviews and case studies are good...
https://youtu.be/Tkxcx8_alLE?si=dUUDqIRJeCfH27tx Run time: 53 seconds Prefer to read this week's Ideal Marketing Minute? Is anchoring working for you or against you? In this mini-series on Nudge Theory we're looking at anchoring this week and believe it or not, you...
https://youtu.be/Az5Il1U6iHo?si=3cl9moul-qyfgA8s Run time: 50 seconds Prefer to read this week's Ideal Marketing Minute? Are you being nudged? Most likely, the answer is yes, many times a day, but you probably don’t even know! Nudge Theory is a behavioural science...
https://youtu.be/rzv1o-A0zZk?si=3udUc6HYP6wav3ey Run time: 53 seconds Prefer to read this week's Ideal Marketing Minute? You've likely heard the advice to meet your customers where they are and engage with the conversations they're having in their minds. This month,...
https://youtu.be/M3v_SIDnQw8?si=WxR1vi_6ESEm0IEg Run time: 59 seconds Prefer to read this week's Ideal Marketing Minute? Are you turning customers into fans or letting your efforts go to waste? The AIDA marketing model comprises four essential steps, but stopping...
https://youtu.be/iM8zQ0mOtdI?si=SNLj9XaeqkcKLlpm Run time: 57 seconds Prefer to read this week's Ideal Marketing Minute? How do you maximize your market research efforts? It may not be surprising that besides gathering data, I view market research as a marketing...
https://youtu.be/ypMHadchIPM?si=NYCGshrJr1-IES80 Run time: 51 seconds Prefer to read this week's Ideal Marketing Minute? Is your content fizzling or leaving your audience wanting more? After investing in acquiring a customer, converting them into repeat customers...
https://youtu.be/3foIBQmVYG8?si=5l_ehtaKpbkg3Hn- Run time: 46 seconds Prefer to read this week's Ideal Marketing Minute? How does your market position impact your marketing? Once you’ve picked a market position, you need to make sure all of your marketing reflects...
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