Run time: 51 seconds
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Is your content fizzling or leaving your audience wanting more?
After investing in acquiring a customer, converting them into repeat customers makes business sense. BUT how can your content ensure their commitment and keep them coming back for more?
Email marketing is great for maintaining relationships and can be highly personalised. So after a sale, provide post-purchase guides and videos to help customers familiarise themselves with their new product. Then, share blog posts and related products based on previous purchases.
Email can be used differently and integrated with your CRM if you offer business-to-business services. Onboarding emails, progress updates, helpful guides, and a welcome pack can reduce doubts and encourage word-of-mouth.
So consider how you can establish a system and develop content to keep your customer relationships alive.
Next week – Are you letting your audience take the lead or failing to ask for consent?
Resources
What do content marketing and dating have in common?
Are you expecting too much too soon?
Are you nurturing your customers or taking things too fast?
Are you turning off your customers?
Are you feeling a little unloved? – asking for testimonials and case studies
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This video was made for the Ideal Marketing Minute – A weekly email that asks a key question about your marketing and business that you can review in under a minute. Make sure you don’t miss another email by signing up here. You’ll also be able to view previous emails and access the resources for this video.
