Marketing that makes a difference
What are you looking for?
Whether you want to generate more enquiries, convert more sales or retain more customers we can help you using proven and ethical marketing strategies.
more leads
Are you looking to increase web traffic, incoming enquiries, or sales calls/appointments?
Better return on investment
Not sure if your current marketing activities are working, or where to focus your marketing budget?
Extra help for your inhouse marketing team
Perhaps you’re looking for a specialised skill or need an extra marketing brain to support you.
Help with a specific project or campaign
Are you a new business or do you have a new product or event coming up? We can help you launch.
Tips & Resources
Interested in regular marketing insights that will help you shape your marketing efforts?
Why the Ideal Marketing Company?
The Ideal Marketing Company is a full-service marketing and PR agency based in Leicestershire. We are a team made up of experts in different fields, which means you receive high quality marketing using the latest techniques, at a fraction of the cost of hiring an in-house specialist.
You can also rest assured that we only ever carry out ethical marketing practices and deliver high quality work. This means that you see long-term results and will only ever invest in marketing that makes a difference to your bottom line.
How we work
1. Plan:
Your marketing should always support your business goals. That’s why we start by learning about your company, customers and competitors. This lets us see the most effective way to reach your target market and build a plan based on this.
2. Implement:
Your marketing plan will then be carried out by our team of specialists, providing you with as little or as much support and input as you require. You will get a dedicated account manager who will get to know your business and keep you updated.
3. Report and refine:
It’s important to know the results that you’re getting from your marketing spend, which is why we send you regular reports. By examining the results, we can also determine how to improve your strategy going forward.
Would you like help to achieve more with your marketing?
Every business is different. That's why we offer a no obligation marketing consultation, at a time that suits you, to discuss your goals, challenges and current marketing, so that we can give advice tailored to your organisation.
Marketing & PR services
Ideas work best when you have a plan and marketing is no different. The most effective strategies combine different aspects of the marketing mix. That’s why businesses come to us. With specialists in all service areas, we can offer as much or as little support as you need within each area, including:
Marketing Strategy
See long term success with a marketing strategy built around your customers and business goals.
Marketing Workshops
Brush up on your marketing skills with one of our regular marketing workshops or seminars.
Digital Marketing
Build your online presence with digital marketing campaigns driven by data and research to get results.
PR
Grow your brand and customer base with exposure in top publications, newspapers, and local radio.
Copywriting
Win over website visitors and readers with high quality copy that converts browsers into customers.
Websites
Make the right impression on customers with beautifully designed and built websites that convert.
SEO
Grow your visibility in search engine results with a research-backed Search Engine Optimisation strategy.
Social Media
Build your brand’s online presence and customer engagement with creative social media campaigns.
Design
Catch your audience’s eye with engaging design for websites and collateral, from concept to print.
Direct Mail
Reach a whole new consumer base or connect with existing customers with tried and tested direct mail.
Email Marketing
Keep your customers engaged with perfectly worded and designed email marketing campaigns.
Case studies
At the Ideal Marketing Company we have proven experience working across a number of sectors, including hospitality, finance, property, legal, construction and recruitment. See how we’ve helped our clients grow:
Latest insights
Expert views on the latest and greatest in marketing
Latest insights
Expert views on the latest and greatest in marketing
How to pitch an article
Most business owners are familiar with the press release; an effective way to announce important news about your company. However, when it comes to getting results from your PR, article pitches can be an equally effective way of getting your business’s name into print...
Inaugural Alastair Campbell Marketing Award given to De Montfort University student
This month, Ideal Marketing Company owner and MD Jess Shailes was delighted to give out the first ever marketing award set up in memory of The Ideal Marketing Company’s original owner and MD Alastair Campbell. Alastair set up and ran the Ideal Marketing Company from...
Inbound marketing vs outbound marketing
If you’re looking at the best strategies to market your business then you’re likely to have come across the terms inbound marketing and outbound marketing. Whilst they may just sound like two more marketing buzzwords (we do love a buzzword in the marketing industry!)...