Run time: 57 seconds
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Do you know how to use each marketing measurement tool?
While there’s overlap, marketing measurement tools usually concentrate on specific feedback areas. Knowing where to look for answers is key when assessing your marketing performance.
- Google Analytics shows how visitors reach your site, their actions, and can be customised for insights on conversions and e-commerce.
- Google Search Console tells you how your website is showing up in Search Engines.
- CRM tools such as Pipedrive and Salesforce provide insights on conversion rates, customer lifetime value, and retention rates.
- Email marketing tools typically give you information on open and click rates.
- Social media analytics provide insights on followers, engagement, clicks, and you can add tracking for your website to understand visitor behaviour.
Many of these tools can be interconnected, providing an overview of various steps within the process.
Next week – Do you have ‘Clarity’ over how people are using your website?
Resources
Have you defined success on your website?
Do you measure what matters? How to pick the best marketing measurements.
Are you being misled by vanity metrics?
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