Marketing Strategy

Consultancy, planning, analysis and review

Get set for success with a marketing strategy

A marketing strategy that works needs to be clearly aligned with well-defined and researched business goals. Informing your marketing with these aims will unlock your ability to increase brand awareness and ultimately sales, through the marketing channels that are right for you.

Why choose Ideal Marketing for marketing strategy?

Before we recommend any marketing channel for your business, we take the time to get to know your organisation, so we can create a bespoke marketing plan in line with your business’s position in the market, its USP and who it is trying to target.

Flexible marketing strategy service to fit your business

Whether you’re a multi-branch company or an up-and-coming local business, we can create a marketing strategy that works for your needs, budget and timeframe. Our marketing experts are highly skilled in working with business owners and employees with no experience of digital marketing, as well as in-house marketing professionals. Whichever marketing channels we recommend for your ideal marketing mix, we have a range of packages to suit various needs and budgets.


Our marketing services

The services we offer as part of our marketing strategy include:

  • Content marketing
  • SEO
  • Social media
  • Email marketing
  • PR
  • Copywriting
  • Website design

Whichever marketing channels we recommend as part of your marketing strategy, you can be assured they have been carefully identified as beneficial to you, not as a box-ticking exercise or simply because it’s what the competition is doing.

What are the benefits of a marketing strategy?

Put simply, an expertly designed and implemented marketing strategy results in marketing that works in terms of the clarity metrics that increase brand awareness and sales as opposed to vanity metrics that don’t translate into a tangible ROI on your marketing spend.
Here at Ideal Marketing, we often speak to business owners who know they should be doing marketing but either don’t know where to start or are frustrated as they’ve wasted time and money focusing on a channel that may not be as beneficial as an alternative they haven’t considered.

Find out how a marketing strategy can benefit your business

Every business is unique. That’s why we offer a free Marketing Funnel Assessment to give valuable insights on how to improve your marketing performance in under 5 minutes. Find out more and take the assessment here.