Web design at The Ideal Marketing CompanyWebsite build and maintenance, analytics and website reviews
Whether you are simply looking to freshen up your website’s design, or you want a brand-new website complete with hosting we can help!
As a full-service marketing agency, we understand that website design is more than just creating a beautiful website – it needs to work and convert customers too. We work with clients to understand their business goals and customers, then develop website designs with this in mind.
We use the same process with website design as we do all other areas of service. We begin by researching the data that matters to you, including:
- Conversion rates
- User experience
- Brand positioning and consistency
We then plan where to focus website activities to deliver maximum impact for you and use the measurements that matter to report on success.
Website design services
Website redesign – if you have an existing website and want it to be refreshed you can keep what works and improve what doesn’t to deliver a website that you’re proud of and which evolves alongside your business.
One-page website – for when you need a ‘business card’ website to get an idea off the ground and be a launch pad to something bigger.
Ecommerce or online catalogue – ecommmerce platforms can be a great way to showcase your products even if you don’t want to sell them via the same platform.
User experience report – most businesses have an established website which could be working harder for them. With this service we review your website goals, website analytics and user experience to produce recommendations that would lead to more leads.
Get a free website review
Not sure where to start? We understand that running a business and/or managing marketing is incredibly time-consuming. That’s why we are offering a quick no obligation website review so you can see where your site is right now and get clear recommended steps that you can take to improve it.
You’ll get a website review report, comparing your website against your three biggest competitors and recommend your five highest priority action.
Why work with us?
You don’t have to worry about having a beautifully designed website that doesn’t show up in search engines, or poorly written content that doesn’t convert. We have specialists in SEO, design and copywriting to deliver a website that works.
Web design for every budget
You’ll get a website which is directed by your business goals and budget: all website proposals provide three package options and flexible payment plans so you can pick the package that works best for you and spread the cost of your website over manageable monthly payments.
Responsive every time
In the new age of mobile, all websites need to be responsive – not only to keep users happy but also so they can perform their best in search engines like Google. We only ever design responsive websites and test them thoroughly to ensure your customers can use them with ease.
Easy to edit websites
All our websites use WordPress, flexible software that is very user-friendly and enables you to stay in control of your website without the need of a developer for day-to-day changes. It’s one of the most popular website platforms in use, trusted by big-name brands for their websites. Just some of the benefits include;
- User-friendly control – with a simple log-in you can make changes without needing third party involvement. This helps you avoid the wait for updates that you have to pay for.
- Up-to-date – it’s easy to keep content fresh, add blog posts, events, and update information.
- Integrated Marketing – your website is a more active part of your marketing mix, enabling you to stay in contact with customers, promote events and offers. WordPress integrates with most online marketing tools.
- Future proof – however your business changes, this website software can easily adapt to support it without a full rebuild.
- Save money and time – avoid the delays and do things when you want, avoid fees for small jobs because you can do them yourself.
Free website video training
Not only do you get a login to your website so that you can make all necessary changes – you also get access to a suite of WordPress training videos which you can return to at any time and share with any other members of the team. You’re empowered to update your website as your business evolves, so your website never becomes outdated again.
User experience that converts
We keep user experience front of mind when designing your website and consider what your customers care about to ensure they are engaged from the minute they land on your website, and then complete your preferred action.
Secure and fast dedicated website hosting
We offer website hosting on our dedicated server to ensure your website remains optimised for security and speed. You’ll also benefit from:
- Weekly backups
- Weekly security scans
- Weekly updates – crucial for speed and security
- A free SSL certificate
Ongoing Support and marketing services
Our team can be at the end of the phone to work on your website for any updates, changes or queries you might have. We offer both monthly SEO retainer and pay as you go options to suit your needs.
Web design in Leicestershire and beyond
The Ideal Marketing Company is based in Market Harborough, Leicestershire but we design websites for companies across the UK.