Email marketing

Achieve apostrophe expertise

Achieve apostrophe expertise

At the Ideal Marketing Company, we always recommend you use a professional copywriter for web content, direct mail, press releases and other important business communications. However, this may not always be possible, for example if you urgently need to update your...

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5 reasons why GDPR is the best thing to ever happen (in May)

5 reasons why GDPR is the best thing to ever happen (in May)

As far as months go, May isn’t so bad.  For children and teachers, it’s coming to the end of the school year and the school holidays are in sight.  For everyone else, it’s amazing because there are two bank holidays. Consider also that we’re usually heading into...

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How to build a customer database

How to build a customer database

A common issue for businesses is that that they don't keep in contact with their customers. This failure to learn how to build a customer database results in valuable future custom slipping through the net. So, the answer is simple – start reaching out to your...

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Why you should segment your email campaign

Segmentation is an effective method of delivering the right message to the right person at the right time. It also helps to bring a personalised touch to a campaign. Research by MailChimp has found that segmented email campaigns gain a 14.3% increase in open rates...

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