Local Marketing and PR for Race Harborough
Description of company
Race Harborough was set up in 2014 to provide Market Harborough and the surrounding area with running, cycling and triathlon events. Since forming, the company has organised a number of local sporting events including the Harborough Triathlon, Harborough Half Marathon, Santa Run and Festival of Cycling.
The Challenge
With many avid runners in the Ideal Marketing Company’s office, the Race Harborough project is important to us. We have been working with Race Harborough since their formation to gain publicity, increase awareness and create branding and ideas for new sporting events.
The Ideal Solution
The first task was to design a new website which provided clear information of upcoming events, booking information and a gallery of images from past events.
A plan was then formed which listed the promotional activities we would complete in the lead up to an each event.
What was achieved
Race Harborough started out with just one event. Three years later, they now are in charge of eight popular local events. A good example of how they have grown is that in three years the Santa Run has grown from just over 200 entrants to just under 500.
Supporting local charities has always been important to Race Harborough and in 2016 they were named the biggest charity fund raiser in Market Harborough – the total currently stands at £35,000 raised for local charities.
The work carried out by The Ideal Marketing Company has covered everything including PR and social media to actually helping to come up with the ideas and routes for some of the races. The range of events now includes a Zombie Run, a night time Tunnel Run, a half marathon – with plenty more ideas planned.
