https://youtu.be/iVksa7Bdu54?si=b9sxiceRZv2kBMfz Run time: 55 seconds Prefer to read this week's Ideal Marketing Minute? How can you maximise impact with integrated direct mail and digital channels? Here's an example of our Christmas card, which we sent to contacts,...
https://youtu.be/dvGQzi8y1VI?si=-UEV_4cEUmDq1_re Run time: 58 seconds Prefer to read this week's Ideal Marketing Minute? Should you consider adding Direct Mail to your marketing mix? Take a moment to think about the last time you received something in the post that...
https://youtu.be/dXAdxlWQUVw?si=_O2-JacfzQEmeV5e Run time: 58 seconds Prefer to read this week's Ideal Marketing Minute? Could you use audience behaviour to target prospects? Behavioural targeting is all about shaping your digital marketing strategies around what your...
https://youtu.be/ksCO1UWj0_U?si=uCNzh--_IjMoRhBs Run time: 53 seconds Prefer to read this week's Ideal Marketing Minute? What are psychographics and how can they help you target your customers better? Psychographics dive into the psychological side of consumer...
https://youtu.be/cxIH7_KuLhI?si=kOTwfGkDimS1Gb6h Run time: 53 seconds Prefer to read this week's Ideal Marketing Minute? Do you know the demographic and firmographic details needed to describe your audience? Demographics cover the traits of a population and are a...
https://youtu.be/XoViWiGar_c?si=Hv3LSFPU4phb1xAn Run time: 52 seconds Prefer to read this week's Ideal Marketing Minute? Do you know enough about your audience to target them? This month, we're diving into customer and prospect targeting, focusing on tailoring your...
https://youtu.be/noOUGTgCM9Y?si=5vfM1__UcSrS7HLz Run time: 53 seconds Prefer to read this week's Ideal Marketing Minute? Could segmentation make your email marketing efforts more effective? If you regularly send marketing emails, segmentation can boost engagement,...
https://youtu.be/XO2hnM-3_YY?si=a6ruaHOm4ZX0fSFs Run time: 58 seconds Prefer to read this week's Ideal Marketing Minute? Could value creation provide a better position in your marketplace? In a competitive landscape, value creation can distinguish businesses that...
https://youtu.be/rayE5ejnQbo?si=1cmCp0erfatBSTGy Run time: 58 seconds Prefer to read this week's Ideal Marketing Minute? What is the connection between value and customers' willingness to pay? The answer lies in perception. Value encompasses a product or service's...
https://youtu.be/MjEQofiS83Q?si=sxEeKk3YYAHebWTK Run time: 59 seconds Prefer to read this week's Ideal Marketing Minute? Can you use fear in messaging without losing credibility? Fear-based messaging reminds consumers of negative feelings like frustration-based...
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