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Description of company

Lismark Office Products is a Leicestershire based furniture company that supplies unique, contemporary (and comfy!) pieces across the country. From desks and chairs to breakout sofas and meeting pods, Lismark’s range stretches from conventional right through to modern.

The Challenge

Lismark Office Products got in touch when they were looking to design a new website to best showcase their attractive range of furniture.

The Ideal Marketing Company team has a wealth of experience in developing and designing effective websites. But while some website designers say ‘au revior’ once the website is finished, we believe the website creation should only be the start of the process. After all, what’s the use of having a brand new website if no one’s visiting it?

So, on the back of our website work, it was a chance to explain why SEO is vital to Lismark’s ongoing online marketing success.

Website

SEO

 

The Ideal Solution

The website design process started with our website developers understanding the functionality requirements and our content team writing engaging, SEO optimised text for the webpages. The end result was a sleek and high-quality website, appropriately matching that of the furniture itself.

You can take a look at the swish website here.

Once launched, so began our ongoing SEO work, a project that involved increasing the amount of organic traffic coming to the new website.

With SEO friendly text in place, speed optimisations made and titles, tags, meta descriptions and images optimised for the target keywords, our efforts were directed to offsite SEO (generating inbound links from external websites with a high domain authority).

Using Lismark’s knowledge of the office and furniture industries, we were able to pitch out desirable articles to editors at relevant magazine and news providers. Here is a handful of articles that we’ve been able to help publish, all with an important link directing to Lismark’s website:

On Office Magazine – 10 ways to optimise space in an office

Business Mole – Which colours are best for improving office productivity?

OEN Magazine – Tips for Creating a Healthier Workspace

OPI – How to Design a Workplace for Millennials

What was achieved

Lismark’s new website was launched at the tail-end of 2017 and it didn’t take long to see considerable improvements.

Compared with the first quarter of the 2018 (January-March), the website’s organic traffic grew by a mighty 309% a year later! This stark increase in traffic has been in no small part due to keyword rankings improving both locally and nationally.

Lismark Office Products is now placed on Google’s first page for a number of high-searched terms, meaning that the new website is well-placed to attract visitors.  

Thanks to the brand new user-centred website, once users find the website they’re engaging in it more, too. In 2018, the site’s bounce rate has reduced by 75% and the average session duration has risen from 01:24 in 2017 to 03:37. 

Our SEO efforts are ongoing with continuous optimisations being made to the website, new content being added and emerging keywords being monitored.

Would you like help to achieve more with your marketing?

Every business is different. That's why we offer a no-obligation marketing consultation, at a time that suits you, to discuss your goals, challenges and current marketing, so that we can give advice tailored to your oragnisation.

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