https://youtu.be/XoViWiGar_c?si=Hv3LSFPU4phb1xAn Run time: 52 seconds Prefer to read this week's Ideal Marketing Minute? Do you know enough about your audience to target them? This month, we're diving into customer and prospect targeting, focusing on tailoring your...
https://youtu.be/FEMKKAqwM8Q?si=gdMgDt65Q4O-wV2L Run time: 57 seconds Prefer to read this week's Ideal Marketing Minute? Are your emails falling at the first hurdle? The email subject line is crucial for increasing open rates. Here are some insights from Mailchimp...
https://youtu.be/XO2hnM-3_YY?si=a6ruaHOm4ZX0fSFs Run time: 58 seconds Prefer to read this week's Ideal Marketing Minute? Could value creation provide a better position in your marketplace? In a competitive landscape, value creation can distinguish businesses that...
https://youtu.be/ifUcnHF4W90?si=qB_kZMRbRosEpDGW Run time: 59 seconds Prefer to read this week's Ideal Marketing Minute? Everyone watching this video is a consumer, but your main buying experience might be in a business-to-consumer context, like purchasing groceries,...
https://youtu.be/rayE5ejnQbo?si=1cmCp0erfatBSTGy Run time: 58 seconds Prefer to read this week's Ideal Marketing Minute? What is the connection between value and customers' willingness to pay? The answer lies in perception. Value encompasses a product or service's...
https://youtu.be/3YezkUhqrrg?si=gVhH4xpbAZbuNmHo Run time: 53 seconds Prefer to read this week's Ideal Marketing Minute? Do you understand what your audience values about you? When something is described as 'good value for money' do you know what they mean? What a...
https://youtu.be/vg5RAyRI2r8?si=Yp5CVEFa2GbM5cY1 Run time: 56 seconds Prefer to read this week's Ideal Marketing Minute? Is it ethical to use nudge theory in your marketing? Nudge theory preserves choice and promotes positive action, but who defines 'positive action'?...
https://youtu.be/csq0l7PyFqE?si=GaIQVnCq-Hiz-1Md Run time: 57 seconds Prefer to read this week's Ideal Marketing Minute? Is scarcity the missing element in your marketing toolbox? We've all seen offers on limited-availability products that prompt quick purchases out...
https://youtu.be/tD75_Jd-a5M?si=P90STNfNau9zqXzl Run time: 56 seconds Prefer to read this week's Ideal Marketing Minute? Are you leveraging social proof to convert customers or is it backfiring? You've heard it before – testimonials, reviews and case studies are good...
https://youtu.be/Tkxcx8_alLE?si=dUUDqIRJeCfH27tx Run time: 53 seconds Prefer to read this week's Ideal Marketing Minute? Is anchoring working for you or against you? In this mini-series on Nudge Theory we're looking at anchoring this week and believe it or not, you...
If you like this, you'll love the Ideal Marketing Minute
