Run time: 57 seconds
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Do you make your audience feel special with your content?
Whether it’s your prospects or your customers, you can use marketing technology and a few systems to make your audience feel special through targeted campaigns. When they feel cared for, they’re more likely to have a positive view of your brand, recommend it, and talk about it.
Examples include:
- Emailing a birthday offer to your database, ideal for the hospitality and retail industries.
- Check-in with customers on the anniversary of completed projects.
- Send business birthday cards to your clients.
- Send an email series to those who click specific links in your emails with more information on that topic.
- Create and send a thank you card when someone refers you or for being enjoyable to work with.
With some foresight and setup, these ideas can be easily systematised. Think about how you can make your prospects and customers feel valued.
Next week, is your content fizzling out, or leaving your audience wanting more?
Resources
What do content marketing and dating have in common?
Are you expecting too much too soon?
Are you nurturing your customers or taking things too fast?
Are you turning off your customers?
Are you feeling a little unloved? – asking for testimonials and case studies
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This video was made for the Ideal Marketing Minute – A weekly email that asks a key question about your marketing and business that you can review in under a minute. Make sure you don’t miss another email by signing up here. You’ll also be able to view previous emails and access the resources for this video.
