Run time: 50 seconds
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Are you feeling a little unloved?
Getting positive feedback is great for morale and brilliant for marketing when it comes in the form of testimonials and case studies. However, it’s human nature to be forthcoming with complaints and stingy on positive feedback, so you might have to ask for it. It’s possible to do that without the cringe, if you start by building a system where feedback is asked for as part of your everyday operations. For example, a link to a feedback questionnaire within your invoices and receipts. If you want more information on how to do this, we’ve included links to two great posts that will help you move in the right direction.
Next week we’ll ask if you are turning your customers off and include a common mistake that’s often included on people’s websites.
Resource links
Create a System for Gathering Testimonials from Satisfied Customers
A guide to writing a case study
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