Run time: 55 seconds
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Are you ready to get personal with your messaging?
Using technology, it’s possible to make a message to many people, feel like a message to one person and really grab people’s attention. You could target people based on their demographics, their location, their previous behaviour and their buying decisions, among other things.
For example, if you know somebody’s birthday, you could send them a birthday offer. If you know somebody bought a particular product before, then you could send them an offer around associated products and services that you know they’ll probably like. And lastly, if somebody’s opened every one of your last ten emails, then maybe it’s worth a phone call.
The ability to target messaging in this way depends on what technology you have, what data you’re collecting and what your customers will value. So, if you don’t have data and technology in place, maybe it’s time to invest in some.
If you’re not sure where to get started, then respond to this email and we can talk some more.
Next week it’s a new month, and we’ll be dealing with my favourite topic, marketing measurements.
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