As another busy working year draws to a close, it’s great to have the chance to rest and reflect before taking on the as-yet-unknown challenges of 2025. Whether we like it or not, 2024 will be remembered as the year AI went mainstream. As the technology evolves and...
https://youtu.be/U7yU-srGKws?si=f84JnHSr3YijHsh0 Run time: 54 seconds Prefer to read this week's Ideal Marketing Minute? Humans constantly seek solutions to everyday frustrations and strive to enhance their lives, often willing to pay well for quick fixes....
https://youtu.be/M3v_SIDnQw8?si=WxR1vi_6ESEm0IEg Run time: 59 seconds Prefer to read this week's Ideal Marketing Minute? Are you turning customers into fans or letting your efforts go to waste? The AIDA marketing model comprises four essential steps, but stopping...
https://youtu.be/xxbwgInFu0E?si=7g2EZ9KUF796KZ3U Run time: 53 seconds Prefer to read this week's Ideal Marketing Minute? So your customers want your product—job done, right? Not quite! People don’t buy everything they want, so here are some ways to encourage customers...
https://youtu.be/-8TijNgu1m8?si=6b27enEYLz_C1Bs8 Run time: 58 seconds Prefer to read this week's Ideal Marketing Minute? Are you effectively creating a desire for your product or service? The Desire phase of the AIDA marketing model is a critical juncture where we...
https://youtu.be/cOVEk2ttxiY?si=kYGtD7o3ZWKnd-Ei Run time: 59 seconds Prefer to read this week's Ideal Marketing Minute? Are you turning views into engagement or losing prospects during the Interest phase of the AIDA marketing model? So, your prospects know about you....
https://youtu.be/zojoJxo5ZqI?si=EA8jg_5vOafvl2CL Run time: 52 seconds Prefer to read this week's Ideal Marketing Minute? Are you making a good first impression? This month, we’re looking at customer journeys starting this week with the awareness or attention stage of...
https://youtu.be/8LyGhj1qyTs?si=OqAO-H6RaQCTQKoT Run time: 47 seconds Prefer to read this week's Ideal Marketing Minute? Are you close to striking gold? Perhaps the breakthrough your business needs to soar is just a few insightful questions away. Consider this: Are...
https://youtu.be/iM8zQ0mOtdI?si=SNLj9XaeqkcKLlpm Run time: 57 seconds Prefer to read this week's Ideal Marketing Minute? How do you maximize your market research efforts? It may not be surprising that besides gathering data, I view market research as a marketing...
https://youtu.be/hTDFNv_JKe0?si=uTaOQjocTzrvxbxv Run time: 60 seconds Prefer to read this week's Ideal Marketing Minute? What market research options are available to you? Your first choice is between primary research, which you conduct yourself, and secondary...
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