Run time: 53 seconds


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So your customers want your product—job done, right? Not quite! People don’t buy everything they want, so here are some ways to encourage customers to convert:

Make the first step easy and low risk: If your main product or service seems like a big commitment, offer a taster first.

Provide a clear call to action (CTA): Ensure your CTA is prominent and directs the user on the next step. Phrases like “Buy Now,” “Sign Up Today,” or “Get Started” are effective and straightforward.

Simplify the process: Minimise the steps needed to complete the action. A complicated or lengthy process can deter customers from following through.

Provide incentives: Offer deals, discounts, or bonuses for immediate action. Limited time offers or one-time deals can create urgency.

Follow-up: If a customer hesitates or abandons their cart, send reminder emails or retargeting ads to encourage completion.

Next week, we cover loyalty and retention, the final phase rarely discussed.

Resources 

Choosing the right marketing channels for your business

How to attract your ideal customers guide

This post is one of a series on the AIDA marketing model. View other posts in this series here.

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