Run time: 54 seconds
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Which email metrics should you focus on?
While the important metrics may vary based on your specific email marketing objectives, the following are important.
Open Rates: Your subject lines play a crucial role in influencing these. If recipients don’t open your emails, nothing else can happen.
Click-Through Rates: Not all links in your emails hold equal importance. If people open your emails but don’t click, you’ve captured their interest, but not enough to drive action.
Website Behaviour: By integrating Google Analytics with your email marketing software, you can assess the quality of traffic clicking your links. While it’s tempting to focus on high open and click-through rates, emails are more effective for your business when these rates are lower, but conversion rates are higher.
Next week, we’ll explore optimal email frequency and length, considering when enough is enough.
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