https://youtu.be/8LyGhj1qyTs?si=OqAO-H6RaQCTQKoT Run time: 47 seconds Prefer to read this week's Ideal Marketing Minute? Are you close to striking gold? Perhaps the breakthrough your business needs to soar is just a few insightful questions away. Consider this: Are...
Marketing Measurements
How do you make the most of your research efforts and all of that valuable data you’ve been collecting!
https://youtu.be/iM8zQ0mOtdI?si=SNLj9XaeqkcKLlpm Run time: 57 seconds Prefer to read this week's Ideal Marketing Minute? How do you maximize your market research efforts? It may not be surprising that besides gathering data, I view market research as a marketing...
What market research options are available to you, and how do you know which tool is best?
https://youtu.be/hTDFNv_JKe0?si=uTaOQjocTzrvxbxv Run time: 60 seconds Prefer to read this week's Ideal Marketing Minute? What market research options are available to you? Your first choice is between primary research, which you conduct yourself, and secondary...
Do you understand your audience and what they really value about you?
https://youtu.be/p2KGu1jwtaw?si=ATUVGzUNAhE0PjmQ Run time: 60 seconds Prefer to read this week's Ideal Marketing Minute? Do you understand your audience and what they really value about you? You've probably heard marketers tell you to sell the benefits of your...
Are you making the most of your Microsoft Clarity account?
https://youtu.be/9lk0VLwuZeg?si=wA6PijqHhwECfsM0 Run time: 53 seconds Prefer to read this week's Ideal Marketing Minute? Are you making the most of your Microsoft Clarity account? If you're unsure about installing Microsoft Clarity or want to maximise it after last...
Do you have ‘Clarity’ about how people are using your website?
https://youtu.be/rVlbW6SsHkg?si=SbTD4KUzxeOGDRCJ Run time: 45 seconds Prefer to read this week's Ideal Marketing Minute? Do you have 'Clarity' about how people are using your website? While I'd be shocked if you hadn't heard of Google Analytics, there are other...
Do you know how to use each marketing measurement tool?
https://youtu.be/8yVt-cGeLQU?si=FpjJZmBmMqD3Oud5 Run time: 57 seconds Prefer to read this week's Ideal Marketing Minute? Do you know how to use each marketing measurement tool? While there's overlap, marketing measurement tools usually concentrate on specific feedback...
Do you have a full picture of your marketing, or do your measurements need a tune-up?
https://youtu.be/Qm6EE-ZGi4k?si=YJtl7zmBv43oYeMd Run time: 58 seconds Prefer to read this week's Ideal Marketing Minute? Do you have a full picture of your marketing, or do your measurements need a tune-up? This question can be challenging without clearly...
Are you struggling to connect marketing measurements to business success?
https://youtu.be/jhFb2XfqbdE?si=cBpJw4QfIEAeeWPr Run time: 59 seconds Prefer to read this week's Ideal Marketing Minute? Struggling to link marketing metrics to business outcomes? Marketing reports may seem disconnected from business objectives when presented in...
Is your social media marketing working?
https://youtu.be/6IYfbP0xzAM?si=rfsuNMvbksHHDITI Run time: 52 seconds Prefer to read this week's Ideal Marketing Minute? Is your social media marketing working? We often get this question when people are expecting brand new customers from their organic social media...