Run time: 58 seconds
Prefer to read this week’s Ideal Marketing Minute?
Are there gaps in your marketing measurements? And why should you care? The real concern arises when performance data from tools like email marketing, social media, or ads can’t be linked to your overall business outcomes. Without precise tracking, it’s impossible to know what’s driving results and what isn’t. Digital marketing isn’t done for fun—it’s about results. That’s why bridging these gaps is crucial. Here’s how you can start:
Define success in Google Analytics: Set clear goals, such as form submissions, PDF downloads, or clicks on an email address.
Integrate your tools: Connect platforms like Google Analytics with your email software, CRM, and Search Console to create a seamless data flow.
Ask the right questions: Sometimes, the best way to gather data is to directly ask people how they found you. Ensure this information is recorded in a centralised system.
Closing these gaps enables smarter decision-making, higher ROI, and a focus on strategies that truly work.
Next week, we’ll explore often-overlooked metrics that can provide deeper insights into your online presence.
Join the Ideal Marketing Minute
This video was made for the Ideal Marketing Minute – A weekly email that asks a key question about your marketing and business that you can review in under a minute. Make sure you don’t miss another email by signing up here. You’ll also be able to view previous emails and access the resources for this video.
