Run time: 59 seconds
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Are you turning views into engagement or losing prospects during the Interest phase of the AIDA marketing model?
So, your prospects know about you. Now, in the Interest phase, you need to spark enough interest in your product or service’s benefits. This encourages buyers to research more before moving to the Desire phase, where they actively want your product. The Interest phase is key in the AIDA model because it prepares the buyer for their decision-making process.
However, you’re competing for attention in an era of decreasing attention spans. Engage your audience by:
- Creating content tailored to their desires and needs.
- Using storytelling to emotionally connect with your brand.
- Employing interactive tools like polls and assessments to engage and provide value.
Develop a content marketing plan that combines various factors. If your blogs are solely for SEO, you’re only focusing on getting attention, with little effort to spark interest in you.
Next week, we’ll explore actions for when prospects enter the Desire phase!
Resources
Choosing the right marketing channels for your business
How to attract your ideal customers guide
This post is one of a series on the AIDA marketing model. View other posts in this series here.
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