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Are you effectively creating a desire for your product or service? The Desire phase of the AIDA marketing model is a critical juncture where we convert ‘liking’ a product into a strong ‘wanting’, prompting the customer to take action. But what’s the secret to this conversion?
Trust.
It’s about making the customer feel secure in their decision. You can foster this trust by reducing risk by:
- Showcasing past customer testimonials, detailed case studies, and review ratings which can significantly influence perception by presenting real-world satisfaction examples.
- Offering money-back guarantees or cooling-off periods which can alleviate apprehension and demonstrate your commitment to customer satisfaction and product quality.
- Displaying industry awards and qualifications and featuring logos of high-profile clients or industry leaders as they can enhance credibility and establish your product or service as a reputable choice.
- Providing free taster sessions, detailed walk-throughs, or sample sessions can be incredibly effective. These opportunities allow potential customers to experience the product first-hand, helping them visualise how it could fit into their lives and meet their needs.
Stay tuned for our next video, where we delve into the strategies to prompt your prospects to act on their desire.
Resources
Choosing the right marketing channels for your business
How to attract your ideal customers guide
This post is one of a series on the AIDA marketing model. View other posts in this series here.
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