Marketing Insights
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Our most recent marketing posts
Ideal Marketing’s 20th anniversary marks a triumph over adversity
This year, we’re celebrating 20 years in business! Reaching this milestone birthday is a fantastic achievement for any small business, but here at Ideal’s it’s made all the more special by tour company’s poignant history. The beginning of Ideal Marketing Back in 2003,...
Are you missing an annual branding opportunity?
https://youtu.be/0uHNEMMYORQ?si=n8epvr0c-BygUF_U Run time: 53 seconds Prefer to read this week's Ideal Marketing Minute? Are you missing an annual branding opportunity? Last week, we questioned joining the Christmas sales hype but what about year-round chances to...
Should you engage in seasonal marketing? or skip the hype?
https://youtu.be/WdD7fwQq3VQ?si=B8S5dLgfZVKXjkQD Run time: 55 seconds Prefer to read this week's Ideal Marketing Minute? Should you engage in seasonal marketing? or skip the hype? Today is the 1st of December and, amidst the bombardment of messages about Black Friday,...
Could a messaging framework help convert your insight into action?
https://youtu.be/naHwcV9fuOg?si=LQ2p48BcRPA1Iacb Run time: 51 seconds Prefer to read this week's Ideal Marketing Minute? Could a messaging framework help convert your insight into action? Over the last few videos, you should understand so much more about your ideal...
Do you want to create a magnetic customer appeal with your marketing?
https://youtu.be/TUR8Jp-W56w?si=fIRRLeX4Fqa5V8-h Run time: 48 seconds Prefer to read this week's Ideal Marketing Minute? Do you want to create a magnetic customer appeal with your marketing? A lot of marketing training and conversations nowadays are around...
Do you need to niche or could you just target your audience?
https://youtu.be/BmgFD9tEhP4?si=bF_K1263zEEzQZdg Run time: 54 seconds Prefer to read this week's Ideal Marketing Minute? Do you need to niche or could you just target your audience? Let's start by distinguishing between the two: With targeting, you focus your...
Why should you bother to segment your audience?
https://youtu.be/Ze0qQsPtbo4?si=vBQrtE8BmbQETPDV Run time: 52 seconds Prefer to read this week's Ideal Marketing Minute? Why should you bother to segment your audience? Many marketing and business practices are considered essential, but following textbook best...
How does your market position impact your marketing?
https://youtu.be/3foIBQmVYG8?si=5l_ehtaKpbkg3Hn- Run time: 46 seconds Prefer to read this week's Ideal Marketing Minute? How does your market position impact your marketing? Once you’ve picked a market position, you need to make sure all of your marketing reflects...
What does your Market Position mean to your customers?
https://youtu.be/DucMejhvsTA?si=7GTmwHzgf0tnuBPM Run time: 45 seconds Prefer to read this week's Ideal Marketing Minute? What does your Market Position mean to your customers? In the last few videos, we've been talking about the basics of brand positioning in the...
Do you know the three levels of brand positioning?
https://youtu.be/nrUJRGZcZKQ?si=qWd8cUF_jJaWIVx9 Run time: 49 seconds Prefer to read this week's Ideal Marketing Minute? Do you know the three levels of brand positioning? The first is Comparative Positioning. This takes your product and service and compares it to...
