Marketing Insights
Browse by marketing subject area
Our most recent marketing posts
Why Your Company’s Backstory Matters: Building ‘Know, Like, and Trust’
https://youtu.be/jDbXkC0YfsM?si=H4HWkHEnr5-_SSd9 Run time: 57 seconds Prefer to read this week's Ideal Marketing Minute? Building trust with customers is a lot like dating. Before committing, people want to know who you are, what you stand for, and why they should...
Short and Sweet: How to win hearts with impactful content
https://youtu.be/mHTVTprvOoc?si=3YYr4FNL_j8jhsDG Run time: 58 seconds Prefer to read this week's Ideal Marketing Minute? In a world overflowing with content, thanks to AI making it easier than ever to generate, it’s time to embrace the “less is more” approach. Long,...
How to Create a Winning Marketing Plan: Step 4 – Marketing measurements
https://youtu.be/Bs9wZiX8iWU?si=8UTey_nlUB75A-8M Run time: 58 seconds Prefer to read this week's Ideal Marketing Minute? Welcome to the final step of creating a marketing plan: marketing measurements. This step will help you assess if your plans are working! While...
How to Create a Winning Marketing Plan: Step 3 – Balancing Budgets and Timelines
https://youtu.be/4ynb1004Vb8?si=WJLa2UtSjfACtadK Run time: 59 seconds Prefer to read this week's Ideal Marketing Minute? Welcome back to our marketing planning series! This time, we're diving into step three: balancing budgets and timelines! Budgets and timelines are...
How to Create a Winning Marketing Plan: Step 2 – Market positioning
https://youtu.be/Ewbt-c5mKx0?si=Pkdf_X5nkTdf2gtU Run time: 58 seconds Prefer to read this week's Ideal Marketing Minute? Let me ask you this: why would someone choose your business over others? If you’re struggling to answer, you might have a positioning problem....
How to Create a Winning Marketing Plan: Step 1 – Setting Goals
https://youtu.be/8PjASAq-Dhk?si=JGbFG4bvHA5H6pcl Run time: 54 seconds Prefer to read this week's Ideal Marketing Minute? This month, I’m sharing a quick summary of the four sections of our guide, "How to Create a Marketing Plan." First up: setting your goals and...
How can you maximise impact with integrated direct mail and digital channels?
https://youtu.be/iVksa7Bdu54?si=b9sxiceRZv2kBMfz Run time: 55 seconds Prefer to read this week's Ideal Marketing Minute? How can you maximise impact with integrated direct mail and digital channels? Here's an example of our Christmas card, which we sent to contacts,...
How can you leverage Direct Mail effectively?
https://youtu.be/KsLiR4N5TmU?si=XRjgeOMRoIe85laU Run time: 57 seconds Prefer to read this week's Ideal Marketing Minute? How can you leverage Direct Mail effectively? Last week, we covered the unique benefits of Direct Mail. Now, let’s talk about ideas! Here are some...
The gift of change: embracing innovation while celebrating the past
As another busy working year draws to a close, it’s great to have the chance to rest and reflect before taking on the as-yet-unknown challenges of 2025. Whether we like it or not, 2024 will be remembered as the year AI went mainstream. As the technology evolves and...
Should you introduce Direct Mail into your marketing mix?
https://youtu.be/dvGQzi8y1VI?si=-UEV_4cEUmDq1_re Run time: 58 seconds Prefer to read this week's Ideal Marketing Minute? Should you consider adding Direct Mail to your marketing mix? Take a moment to think about the last time you received something in the post that...
