Run time: 58 seconds
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In a world overflowing with content, thanks to AI making it easier than ever to generate, it’s time to embrace the “less is more” approach. Long, drawn-out pieces are losing their charm. Think “love notes”, not “novels”. And yes, you can still make a big impact with short, punchy content. Here’s how:
Focus on one idea: Don’t try to say everything at once. Stick to one clear, standout message that resonates.
Get to the point: Every word counts. Your audience wants to know why they should use their precious attention on your content, make it clear immediately.
Make it visual: Pair your short content with an eye-catching image, graphic, or layout. A strong visual speaks volumes and reinforces your message.
Remember, shorter content respects your audience’s time while still delivering value. In today’s fast-paced world, brevity is brilliance: that’s why our Ideal Marketing Minute is always under one minute.
Next week – We’ll be exploring the importance of your backstory in creating trust.
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