Run time: 55 seconds
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How can you maximise impact with integrated direct mail and digital channels? Here’s an example of our Christmas card, which we sent to contacts, suppliers and clients.
The design features oranges with cloves or Pomanders, tying into this year’s Christmas campaign. Inside, there’s a QR code and short link leading to a blog on our site about Pomanders and their connection to 2024, the year of AI. The blog is also shared via our Christmas email and social media posts as we wrap up the year.
Why do we do this?
Leveraged content: Once the blog idea is created, it’s easily adapted for the card, email and social media.
Brand consistency: Whether contacts see one or all touchpoints, it grabs attention.
A bit of humour: Who doesn’t love a fruity pun?
And finally, it gives me content for this last Ideal Marketing Minute of the year! Wishing you, <<First Name>>, a great Christmas – here’s to a fruitful 2025!
PS Our Christmas campaigns usually have a theme connected to oranges; find out why here.
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