Run time: 58 seconds
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Let me ask you this: why would someone choose your business over others? If you’re struggling to answer, you might have a positioning problem.
Market positioning is about defining how your business stands out in your market. It could be based on quality, price, speed, or innovation—whatever matters most to your customers.
Here’s why it’s important: First, it helps you attract your target audience by communicating what makes your business unique. Second, strong positioning allows you to charge premium prices if customers see your value as unmatched. Finally, it helps you build a memorable, trusted brand.
So, how can you improve your market positioning?
- Understand your target audience and highlight your unique selling points.
- Use tools like a positioning matrix to see your place in the market clearly.
- Stay ahead of the competition by offering something different or better.
- Make sure your entire team knows and communicates your position consistently.
If you don’t have a clear position, it’s time to find and own one. And if your positioning feels crowded, it might be time to rethink your strategy.
Don’t forget that you can access comprehensive instructions in our guide on creating a marketing plan from our website! Next week we’re moving onto drawing your marketing plan together.
Resources
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View last week’s subject: How to Create a Winning Marketing Plan: Step 1 – Setting Goals
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