Run time: 57 seconds
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How can you leverage Direct Mail effectively?
Last week, we covered the unique benefits of Direct Mail. Now, let’s talk about ideas! Here are some practical ways to use this powerful tool:
Invitations – Hosting an event? Use targeted data to reach an audience you might struggle to engage online. Send a letter or postcard invitation, then follow up with an email or call.
Make it multi-channel – Combine mail with digital channels. Add QR codes to your mailers to direct people to an app, website, video, quiz, or even a song.
Make it on-demand – Direct Mail isn’t just for mass campaigns. Send personalised cards for anniversaries, customer milestones, or welcome messages. Order ready-to-post materials for a thoughtful touch that boosts brand loyalty.
Next week, I’ll share how we’ve used Direct Mail in our own multi-channel Christmas campaign!
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