Ecommerce marketing for Trent Furniture

Description of company

Trent Furniture is the UK’s leading supplier of quality contract furniture. Their services involve delivering furniture to bars, pubs, restaurants, hotels and clubs across the country. The company’s popularity has seen them also be used by production companies for films and TV programmes such as James Bond and the X Factor.

The well-established business formed in 1960 and have been using our marketing service ever since 2011.

The Challenge

The Ideal Marketing Company were contacted to help improve the retailer’s exposure and make them the go-to company for establishments looking for new furniture. Should a new bar open or a restaurant be renovated, Trent Furniture wanted their brand to be the buyer’s first thought.


Email Marketing


Social Media

The Ideal Solution

Plenty has changed in the years working with Trent Furniture, including a rebrand from the original ‘Trent Pottery’ name. Over the years we have supplied Trent Furniture with a range of services.

Early research found that most furniture buyers go to search engines when making their buying decision. For this reason, it is important for Trent to rank well for searches such as ‘pub furniture’ and ‘restaurant furniture’. Regularly updated SEO friendly blog posts and case studies have helped to rank Trent well for many relevant search terms. We’ve also created a number of case studies from clients about how they have enjoyed a positive experience of dealing with Trent Furniture and the general quality of their furniture.

PR and articles, which have been published in industry leading magazines and websites, have helped to attract new customers while monthly email newsletters. While competitions and social media updates have been used to engage with current customers.

What was achieved

With the help of Ideal Marketing Company, Trent Furniture have established themselves as the leader of the industry. Sales have increased, and orders are being received from sports clubs, bars, pubs, cafés, village halls and more from all corners of the UK every week.

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