Estate Agent PR for Andrew Granger
The client: a renowned estate agent & surveyors
Founded in Market Harborough over 30 years ago, Andrew Granger have a strong presence across the East Midlands, where they have offices in Market Harborough, Leicester and Loughborough.
The challenge: grow awareness and target new customers
The Ideal Marketing Company was approached to gain more publicity for the company and target people that were thinking about moving to the area who were unaware of Andrew Granger’s services.
The business was also interested in expanding outside of the East Midlands into sectors such as land management, business premises and planning.
The solution: a powerful PR plan
We responded with a targeted PR plan that resulted in ensuring regular articles and press releases were featured in upmarket, property and local press in the time we worked with Andrew Granger.
We also created other marketing materials for the company, including product cards and tips booklets.
The results: growth even in difficult market conditions
The business was able to grow even in difficult times for the property market. They were also able to successfully expand their business into different areas, securing more non estate agent work as a result of our marketing – including a huge contract with the NFU.
“Working with The Ideal Marketing Company was really beneficial – they really helped us to continue to grow and flourish in a really hard time for the property market.”
Peter Buckingham, partner at Andrew Granger
