Run time: 56 seconds
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How does content marketing benefit your sales pipeline?
In short, it increases the likelihood of warm and pre-qualified leads, reducing the need for excessive selling. I’ll use the AIDA marketing model as a structure and example of what this looks like:
- Initially, online ads, social media posts, blogs, and videos raise awareness of you and your subject area.
- When they’re interested, webinars, downloads, FAQs, email series, and guides provide more information.
- In the desire phase, demos, comparison charts, testimonials, and product videos aid evaluation and decision-making.
- And when they’re ready to take action, free trials, consultations, onboarding, and action guides make it seamless.
While consuming this content, your audience gains a better understanding of you and builds trust in your brand. If you want to learn more, check out our webinar replay “What is a marketing funnel and why do you need one?”
Next week – we’ll help you find inspiration for your content marketing.
Resources
What is a marketing funnel and why do you need one?
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