Run time: 55 seconds
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What is content marketing and why should you care?
Content marketing puts your marketing efforts on auto pilot, and attracts pre-qualified leads. So, what exactly is it, and how does it differ from your current practices?
“Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.”
The Content Marketing Institute
If you’re producing and distributing content already that is part of a strategic marketing plan, genuinely valuable, with a clear understanding of your audience and what they care about – great, you’re probably doing content marketing. However, many blogs are written for SEO aims, and downloadables, videos, email marketing, and social media posts are created purely to promote and don’t tick these boxes.
Fine-tuning your current efforts, however, can quickly lead to better results and relationships.
Next week, we’ll delve further and ask – Could content marketing help your sales pipeline?
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