Run time: circa 59 seconds
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Are you leveraging your content and maximising your time spent on marketing?
What I mean by that is when you produce content, can it go out on multiple channels with very little changes, or do you end up having to reinvent the content: whether it’s posted on your website, something different on your social media and then something new again on email. You are watching, or potentially reading a version of leveraged content.
We produce these videos and they go onto our email list, on our website, on social media and then on YouTube as well, with very little more effort than it takes to produce the original content. So, could your content be used in the same way, or could you produce a repeatable concept like the Marketing Minute that we have, that would enable you to do the same?
Next week we’ll be looking at whether you’ve got any hidden gems that have maybe been thrown away and could be reused. We’ll be dealing with Evergreen content, how to use it and some interesting technology that you could use too.
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