Run time: 51 seconds
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Could a messaging framework help convert your insight into action?
Over the last few videos, you should understand so much more about your ideal customer, but what next?
Messaging frameworks like PAS and BAB convert that insight into compelling marketing language.
With PAS, which stands for Problem Agitate Solution, you’re presenting the problem they are experiencing. You agitate it by explaining the worst-case scenario and describing the symptoms that they are already experiencing and then presenting the solution and your offering.
With BAB, which stands for Before After Bridge, again, you’re presenting the problem, then explaining after, the situation they want to get to, and then bridging it by explaining the steps they need to take to get there and how your solution supports that.
Test these messaging frameworks to really engage and captivate your ideal audience.
Next week is a new month and we’ll be talking about Seasonal Marketing.
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