Run time: 48 seconds
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Do you want to create a magnetic customer appeal with your marketing?
A lot of marketing training and conversations nowadays are around technology, algorithms, AI and hashtags, but marketing is and always will be about people and what they want.
So, in addition to demographics, consider your audience’s psychographics. This includes:
- Personality
- Lifestyle
- Beliefs
- Attitudes
- Values
In addition, you could consider:
- What led them to seek you out
- What they ultimately want from working with you
- What their objections and concerns might be
- What they value the most about your offering.
There are some tips on how to do this in our guide about attracting your ideal customer so follow the link if you haven’t already.
Next week, we’ll be exploring how you can turn any audience insights into action with messaging frameworks.
Resources
How to attract your ideal customers
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