This week’s webinar focuses on how to understand and use customer journeys when planning your marketing.

It includes:

  • Goal setting, business planning and sales planning
  • Market positioning
  • Personas – get to know your target market
  • How to plan out the activities
  • Marketing measurements

Register for future webinars and view past recordings in the series here:

Resources mention in the webinar include:

Other relevant webinars in the series:

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