As lockdown hit in late March, we all turned to video conferencing software such as Zoom and Microsoft Teams for both professional and social purposes. Indeed, Zoom reported an increase of 10 million to 200 million users in just three months. But while virtual catch...
This week's webinar focuses on picking the right social media for you and making it work. It includes: Could you be wasting your time? How to tell Social media myths Picking your social media channel/s Content ideas and types Strategies for engagement Examples Anatomy...
This week's webinar focuses on writing engaging copy for your audience It includes: The importance of good copy at this time Places where copywriting can make a difference Assessing the purpose of each How to use copy to represent your brand Tips to make your copy...
This week's webinar focuses on how to understand and use customer journeys when planning your marketing. It includes: Goal setting, business planning and sales planning Market positioning Personas – get to know your target market How to plan out the activities...
This week's webinar focuses on how to understand and use customer journeys when planning your marketing. It includes: An overview of Customer Journeys Instore, online, out of store Google’s ‘Zero Moment of Truth’ Mapping your customer to a customer journey Producing...
This week's webinar focuses on how to use PR and find your story ordinarily and during the COVID-19 outbreak. It includes: What is PR? Activities and Examples Is PR for me? Making the most of your PR Measurement matters Tips to make your PR wor Leveraging PR to feed...
This week's webinar focuses on some Linkedin housekeeping - use this opportunity to: Optimise your Linkedin profile Optimise your company page Understand how to use each Understand how to improve your newsfeed Get a schedule for maintaining your Linkedin presence...
While we usually focus on marketing tips in this blog, in order to do our work we've had to adjust (along with the rest of the world) and find ways to find balance and space. After all, anxiety is the enemy of creativity, so we can't be our best professionally if...
In our 6th out of 12 episodes (could that really mean we're half way through all this?!) we cover email marketing with guest email and design expert Mark Coster. Including: - Email marketing as part of marketing strategy What is the purpose of email marketing? GDPR...
Have you checked what your Google My Business Profile looks like at the moment? Google has automatically added a notice that 'hours or service may differ' which may make your customers question if the information on there is current. There are two things you can do to...